AT&T Business: Shiraz Hasan on Partner-First Strategy and Channel Growth, Podcast

Shiraz Hasan, Vice President of Channel and Distribution at AT&T Business, spoke with Doug Green, Publisher of Technology Reseller News, during the Channel Partners Conference & Expo about the company’s evolving partner-first strategy and its commitment to driving growth through the channel.

Hasan emphasized that AT&T Business is focused on simplifying engagement for partners while expanding the range of solutions they can bring to market. By aligning internal resources, streamlining processes, and enhancing partner support, the company aims to make it easier for MSPs and channel partners to sell and deliver AT&T services. “We are building a partner-first model that makes it easier to do business with us and grow together,” Hasan said.

The discussion highlighted the breadth of AT&T Business offerings, including connectivity, mobility, and advanced networking solutions, and how these can be combined to address complex customer needs. Partners are increasingly looking for integrated solutions that deliver both performance and flexibility, particularly as enterprises continue their digital transformation journeys.

Hasan also noted that the channel is a critical growth engine for AT&T Business, with ongoing investments in tools, training, and enablement programs designed to help partners succeed. By fostering closer collaboration and providing greater visibility into opportunities, AT&T is strengthening its relationships across the partner ecosystem.

As conversations at Channel Partners continue to focus on partner enablement and new revenue opportunities, AT&T Business is positioning its channel strategy as a foundation for long-term growth and innovation.

Learn more about AT&T Business: https://www.business.att.com/