EasyDMARC Turns DMARC Security Gaps into Targeted MSP Sales Opportunities at ChannelCon, Podcast

TouchPoint helps MSPs identify businesses with email authentication problems, begin conversations with a documented risk and open the door to broader managed services. By Doug Green “You are definitely missing the boat” if you are not pursuing this opportunity, says Alan Richards of EasyDMARC. Recorded live at GTIA ChannelCon 2026 in San Diego, this Technology Reseller News podcast explores how MSPs can use email authentication problems as a practical entry point to new customers and recurring revenue. Alan Richards of EasyDMARC explains that the company has spent years simplifying DMARC management for MSPs. Its platform brings DMARC, SPF and DKIM oversight into a single environment, helping partners keep customer email authenticated, aligned and deliverable. EasyDMARC is now extending that value beyond management and compliance. Through its TouchPoint lead-generation platform, MSPs can identify businesses in their local markets whose DMARC configurations are out of alignment or not properly authenticated. Instead of approaching a prospect with a generic pitch about IT services, the MSP can begin with a specific, documented problem. An exposed domain may be vulnerable to spoofing, malware and impersonation, while legitimate messages may also be rejected or routed to spam. “Now you’re going to them and you actually have an issue,” Richards says. “You actually have a problem and you have a solution.” That targeted approach can raise the prospect’s level of trust and create an opening for a wider managed-services conversation. Once an MSP helps correct the email authentication problem, it can introduce additional security, infrastructure and support services. TouchPoint supports both outbound and inbound lead generation. MSPs can search geographically for organizations with DMARC issues, while an embeddable domain scanner can capture interest from visitors to the MSP’s own website. EasyDMARC can return information about the company, the domains scanned and relevant contacts, with CRM integration enabling rapid follow-up. Richards says EasyDMARC also provides hands-on partner support, including growth managers and a 128-page MSP marketing playbook. The company helps partners install the domain scanner, understand the opportunity and guide customers through ongoing DMARC management. The opportunity is not limited to one vertical. Legal, healthcare and financial organizations are especially sensitive to fraud and impersonation, but Richards notes that any business sending invoices, marketing messages or CRM-generated email needs properly aligned authentication. For MSPs at ChannelCon, the message is straightforward: email authentication is more than a technical requirement. It can be a measurable security problem, a reason to contact a prospect and the beginning of a longer customer relationship. Learn more: EasyDMARC MSP Reseller Program Previous EasyDMARC podcast: EasyDMARC Turns Email Security Gaps into MSP Sales Opportunities