REMASTERED:  Building Your Personal Brand, with Chris Dessi | (Branding, Career, Social Media, Business)

REMASTERED: Building Your Personal Brand, with Chris Dessi | (Branding, Career, Social Media, Business)

Author: Southwestern Family of Podcasts - Southwestern Family of Companies September 8, 2026 Duration: 19:21
Chris Dessi, MS., Founder & CEO of Silverback Social, is a TEDx speaker, personal branding expert, author and keynote speaker. His latest book is titled Remarkable You: Build a Personal Brand, and Take Charge of Your Career. In 2012, Chris ‘s debut book titled Your World is Exploding: How Social Media is Changing Everything and How You Need to Change with It shot to #1 on Amazon’s Hot New Releases. He regularly appears on CNBC, CNN, Fox News, Good Day New York, & FOX BUSINESS’s Varney & Co. He has been quoted in Mashable, & has delivered a keynote to the United States Marines aboard the Intrepid Sea Air & Space Museum. His event the Westchester Digital Summit has been featured in Forbes Magazine. His creative personal branding has been featured in Fortune Magazine. He’s an editorial contributor on Inc.com. Show Highlights: Personal branding is the idea of stepping out into the proverbial world and saying I’m an expert at what I do. @chrisdessiA limiting factor for me was that the only people who knew I was good at my job were my clients and my boss. @chrisdessi For me, the first step in personal branding was to create a blog. @chrisdessiWhen executives of an organization are building their personal brand properly, it can only amplify the organization. @chrisdessiPersonal brand building is about appropriate content with a strategy and definite focus on achieving something. @chrisdessiCompanies are afraid of personal branding because they don’t want to be out-shown by their executives. @chrisdessiIt is our jobs as the head of an organization to make sure we are giving our employees the tools, infrastructure and systems so they don’t leave. @chrisdessiWe all have something important to share with the world. @chrisdessi To find out more about Chris Dessi and building your personal brand or to grab your own copy of his latest book visit: christopherdessi.com The Action Catalyst is a weekly podcast hosted by Dan Moore, President of Southwestern Advantage, the oldest direct-sales company in America, and Partner with Southwestern Consulting. With more than 45 years in sales leadership and marketing management, Dan has a wealth of knowledge to share on how to make better use of time to achieve life, sales, and other business goals. Each week, he interviews some of the nation’s top thought leaders and experts, sharing meaningful tips and advice. Subscribe on iTunes and please leave a rating and review!

What does it take to move from thinking to doing, from planning to achieving? The Action Catalyst is a podcast built on the premise that real progress requires more than just motivation-it demands actionable insight. Each conversation features a different top leader or accomplished achiever, but the focus remains consistently practical: extracting the hard-earned lessons they learned on their way up. You’ll hear stories not just of success, but of the setbacks and plateaus that preceded it, with guests offering concrete strategies for navigating those inevitable challenges. This isn’t about abstract theory; it’s a resource for anyone feeling stuck in mediocrity or unsure of their next step in business, personal development, or their professional journey. The discussions are designed to help you uncover a more personal source of inspiration and then translate that into a clearer path forward. Tune in for a regular dose of candid advice and proven methods to help dismantle obstacles and reach your specific goals. The Action Catalyst is produced by the Southwestern Family of Podcasts, part of the Southwestern Family of Companies, and delivers these conversations with the understanding that sustained action is the most powerful catalyst for change. You’ll find each episode centers on a transferable idea or a shift in perspective that you can apply immediately, making the podcast a tool for ongoing education and self-improvement.
Author: Language: English Episodes: 50

The Action Catalyst
Podcast Episodes
CLIP:  Success Doesn't Mean Being Liked [not-audio_url] [/not-audio_url]

Duration: 5:50
New York Times bestselling author Darren Hardy explains how, in truth, EVERYONE is an entrepreneur, but how being a TRUE entrepreneur means leaving the “herd,” which often generates criticism, isolation, and resistance f…
CLIP:  Brains Don't Like Doing New Things [not-audio_url] [/not-audio_url]

Duration: 3:40
Meg Tuohey, licensed psychologist, author, speaker, and host of the Wisdom Stripes podcast, introduces the concept of "heartprint"—the unique inner blueprint that guides fulfillment, purpose, and growth, and explains how…
CLIP:  Success Seldom Exceeds Personal Development [not-audio_url] [/not-audio_url]

Duration: 3:30
Hal Elrod, bestselling author of "The Miracle Morning", shares the experience that set him down the path to self-improvement, and the snooze‑proof wake‑up strategy that KEEPS him on that path each day.Hear Hal's full int…
CLIP:  Experience Vs. Wisdom [not-audio_url] [/not-audio_url]

Duration: 2:24
Dr. Tony Alessandra, founder of Assessments 24x7, addresses the lessons he learned from failure, and how learning when to say "no" is the REAL test of your goals and objectives.Hear Dr. Alessandra's full interview in Epi…
Cut For Time:  Going Out Like Koufax [not-audio_url] [/not-audio_url]

Duration: 1:21
In this cut-for-time clip from Episode 504 of The Action Catalyst, Dr. Tony Alessandra, founder of Assessments 24x7 shares how when it was time to leave the speaking circuit, he looked to a few MLB greats for guidance...…
CLIP:  10 Minutes to Pitch / 90 Seconds to Succeed [not-audio_url] [/not-audio_url]

Duration: 2:12
John Livesay, funding strategist and author, reveals how to structure a winning pitch, grab attention in the first 90 seconds, and position the founder as the “jockey” investors want to back. Hear John's full interview i…