REMASTERED:  Building Your Personal Brand, with Chris Dessi | (Branding, Career, Social Media, Business)

REMASTERED: Building Your Personal Brand, with Chris Dessi | (Branding, Career, Social Media, Business)

Author: Southwestern Family of Podcasts - Southwestern Family of Companies September 8, 2026 Duration: 19:21
Chris Dessi, MS., Founder & CEO of Silverback Social, is a TEDx speaker, personal branding expert, author and keynote speaker. His latest book is titled Remarkable You: Build a Personal Brand, and Take Charge of Your Career. In 2012, Chris ‘s debut book titled Your World is Exploding: How Social Media is Changing Everything and How You Need to Change with It shot to #1 on Amazon’s Hot New Releases. He regularly appears on CNBC, CNN, Fox News, Good Day New York, & FOX BUSINESS’s Varney & Co. He has been quoted in Mashable, & has delivered a keynote to the United States Marines aboard the Intrepid Sea Air & Space Museum. His event the Westchester Digital Summit has been featured in Forbes Magazine. His creative personal branding has been featured in Fortune Magazine. He’s an editorial contributor on Inc.com. Show Highlights: Personal branding is the idea of stepping out into the proverbial world and saying I’m an expert at what I do. @chrisdessiA limiting factor for me was that the only people who knew I was good at my job were my clients and my boss. @chrisdessi For me, the first step in personal branding was to create a blog. @chrisdessiWhen executives of an organization are building their personal brand properly, it can only amplify the organization. @chrisdessiPersonal brand building is about appropriate content with a strategy and definite focus on achieving something. @chrisdessiCompanies are afraid of personal branding because they don’t want to be out-shown by their executives. @chrisdessiIt is our jobs as the head of an organization to make sure we are giving our employees the tools, infrastructure and systems so they don’t leave. @chrisdessiWe all have something important to share with the world. @chrisdessi To find out more about Chris Dessi and building your personal brand or to grab your own copy of his latest book visit: christopherdessi.com The Action Catalyst is a weekly podcast hosted by Dan Moore, President of Southwestern Advantage, the oldest direct-sales company in America, and Partner with Southwestern Consulting. With more than 45 years in sales leadership and marketing management, Dan has a wealth of knowledge to share on how to make better use of time to achieve life, sales, and other business goals. Each week, he interviews some of the nation’s top thought leaders and experts, sharing meaningful tips and advice. Subscribe on iTunes and please leave a rating and review!

What does it take to move from thinking to doing, from planning to achieving? The Action Catalyst is a podcast built on the premise that real progress requires more than just motivation-it demands actionable insight. Each conversation features a different top leader or accomplished achiever, but the focus remains consistently practical: extracting the hard-earned lessons they learned on their way up. You’ll hear stories not just of success, but of the setbacks and plateaus that preceded it, with guests offering concrete strategies for navigating those inevitable challenges. This isn’t about abstract theory; it’s a resource for anyone feeling stuck in mediocrity or unsure of their next step in business, personal development, or their professional journey. The discussions are designed to help you uncover a more personal source of inspiration and then translate that into a clearer path forward. Tune in for a regular dose of candid advice and proven methods to help dismantle obstacles and reach your specific goals. The Action Catalyst is produced by the Southwestern Family of Podcasts, part of the Southwestern Family of Companies, and delivers these conversations with the understanding that sustained action is the most powerful catalyst for change. You’ll find each episode centers on a transferable idea or a shift in perspective that you can apply immediately, making the podcast a tool for ongoing education and self-improvement.
Author: Language: English Episodes: 50

The Action Catalyst
Podcast Episodes
CLIP:  Soft Skills > AI [not-audio_url] [/not-audio_url]

Duration: 3:53
"America's Career Coach" and author Ken Coleman discusses the evolving workplace in the age of AI, emphasizing the value of human connection, soft skills, and relationships, and reflecting on challenges facing younger ge…
CLIP:  The Attitude of Adventure [not-audio_url] [/not-audio_url]

Duration: 2:51
Speaker, author, and adventurer Rob Lilwall explains what he means by having the "attitude of adventure", and how those principles map onto tasks or goals in everyday life.Hear Rob's full interview in Episode 127 of The…
Overtime with Outland:  Ken Coleman, Episode 502 [not-audio_url] [/not-audio_url]

Duration: 2:52
Overtime with Outland is Action Catalyst host Adam Outland's reflections and commentary on discussions with each of his esteemed and accomplished guests.In this segment, Adam dissects Episode 502 with "America's Career C…
CLIP:  The #1 Way to Get Audited [not-audio_url] [/not-audio_url]

Duration: 4:20
Tax strategist Carlotta Thompson explains how the IRS TRULY operates, what they actually ARE and ARE NOT looking for, and highlights the most common audit triggers to avoid.Hear Carlotta's full interview in her special b…
CLIP:  What Are You Working On? [not-audio_url] [/not-audio_url]

Duration: 2:39
Speaker, author, and the CEO of the Booher Research Institute, Dianna Booher, explains the one question leaders MUST have an answer for, and how to respond to it.Hear Dianna's full interview in Episode 203 of The Action…
Tax Strategy, with Carlotta Thompson | (Business, Finance, AI, Money) [not-audio_url] [/not-audio_url]

Duration: 22:05
Tax strategist Carlotta Thompson explores her unique early start in tax law, her years as an IRS enrolled agent, and what it taught her about helping business owners legally reduce their tax burden through smarter planni…