The Affiliate Marketing Podcast

The Affiliate Marketing Podcast

Author: Lee-Ann Johnstone - Founder of Affiverse Language: English Episodes: 100
Hosted by Lee-Ann Johnstone, the founder of the award-winning agency Affiverse, The Affiliate Marketing Podcast cuts through the noise of online business chatter. Lee-Ann, recognised as a Top 50 UK Affiliate Agency Owner, brings a grounded, practical perspective from the front lines of performance marketing. Each conversation is designed to move beyond theory, focusing on the actionable strategies and real-world experiences that actually drive growth. You'll hear from a carefully curated mix of digital marketing veterans, successful entrepreneurs, and innovative SaaS providers, all sharing their insights on what works now. This isn't about abstract ideas; it's a direct line to the tactics and partnerships that are shaping the industry. The discussions naturally explore the intersection of broader digital marketing channels with dedicated affiliate programmes, offering a holistic view for anyone building a modern business. Whether you're launching a new venture or optimising an established platform, this podcast serves as a reliable resource for honest advice and forward-thinking analysis. Tune in for a clear-eyed look at building sustainable revenue through collaborative marketing.
Episodes
Why Human-Centred Marketing Beats Every Algorithm [not-audio_url] [/not-audio_url]

Duration: 27:58
In this episode, Lee-Ann Johnstone sits down with Dennis Yu, CEO of BlitzMetrics and co-author of bestselling books on Facebook and TikTok advertising. With a billion dollars spent on social ads and clients including: Ni…
Affiliate Story: From Side Hustle to Global Publisher Platform [not-audio_url] [/not-audio_url]

Duration: 32:32
What happens when passion meets persistence in affiliate marketing? George Sullivan turned repeated program rejections into fuel for building The Sole Supplier—a content-first publisher that now drives millions in sales…
Performance with Purpose: The Next Era of Affiliate Marketing [not-audio_url] [/not-audio_url]

Duration: 35:30
In this essential episode, we sit down with Florin Simovici, CEO of TrafficManager and author of the industry's most comprehensive guide to building and managing affiliate programs. With 15 years of experience across mul…
The Secret Formula to High-Impact Content [not-audio_url] [/not-audio_url]

Duration: 29:14
What if everything you've been taught about promotional content is backwards? In this explosive Season 23 opener, host Lee-Ann Johnstone welcomes Saurabh Singh, co-founder and CEO of Flickstree and Zanopy AI, who drops a…
The Partnership Playbook: What This Season Taught Us [not-audio_url] [/not-audio_url]

Duration: 41:36
After eleven episodes dissecting partnership dynamics from every conceivable angle, this season finale doesn't just recap — it crystallises the precise tactical moves separating forgettable affiliate relationships from d…
The Five Step Flywheel for Growing a Successful Partnership [not-audio_url] [/not-audio_url]

Duration: 41:43
Building successful affiliate partnerships isn't just about sending cold emails and hoping for responses. In this episode, Lee-Ann sits down with Leanna Klyne, Affiverse's Head of Agency and an 18-year veteran of affilia…
Data Partnerships: A Blueprint for Affiliate Program Success [not-audio_url] [/not-audio_url]

Duration: 35:11
Get ready for an insightful conversation about the evolution of affiliate marketing from the operator perspective to the affiliate side. Tero Paivarinta, Business Development Lead at humbl.ai joins host Lee-Ann Johnstone…
Lessons from Both Sides: Building Stronger Affiliate Relationships [not-audio_url] [/not-audio_url]

Duration: 27:17
This week, Lee-Ann Johnstone welcomes Alanas Ivšinas, iGaming Affiliate Marketing Expert, to the Affiliate Marketing Podcast for an insightful deep-dive into what truly makes partnerships thrive in one of the most compet…
Partners, Not Just Payouts: What Really Makes Partnerships Work [not-audio_url] [/not-audio_url]

Duration: 33:14
This week, Lee-Ann Johnstone sits down with Paul Puolakka, CMO of Mr. Gamble, who brings a rare dual perspective to affiliate marketing having worked extensively on both the operator and affiliate sides. Fresh from burno…