AI for Non-Techies: How to Leverage Automation Without Losing Creativity

AI for Non-Techies: How to Leverage Automation Without Losing Creativity

Author: Lee-Ann Johnstone - Founder of Affiverse March 13, 2025 Duration: 34:22
In this podcast episode, host Lee-Ann Johnstone speaks with Heather Murray, an AI marketing specialist, about the growing presence of AI in the industry. They explore the challenges of AI adoption, its impact on content creation and outreach, and the uncertainty surrounding its role in marketing jobs. Heather introduces her 3Cs framework for AI prompting, emphasizing the need for precision and context when using these tools. The discussion also addresses AI's limitations, including its biases...

Hosted by Lee-Ann Johnstone, the founder of the award-winning agency Affiverse, The Affiliate Marketing Podcast cuts through the noise of online business chatter. Lee-Ann, recognised as a Top 50 UK Affiliate Agency Owner, brings a grounded, practical perspective from the front lines of performance marketing. Each conversation is designed to move beyond theory, focusing on the actionable strategies and real-world experiences that actually drive growth. You'll hear from a carefully curated mix of digital marketing veterans, successful entrepreneurs, and innovative SaaS providers, all sharing their insights on what works now. This isn't about abstract ideas; it's a direct line to the tactics and partnerships that are shaping the industry. The discussions naturally explore the intersection of broader digital marketing channels with dedicated affiliate programmes, offering a holistic view for anyone building a modern business. Whether you're launching a new venture or optimising an established platform, this podcast serves as a reliable resource for honest advice and forward-thinking analysis. Tune in for a clear-eyed look at building sustainable revenue through collaborative marketing.
Author: Language: en-gb Episodes: 100

The Affiliate Marketing Podcast
Podcast Episodes
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Duration: 31:12
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Duration: 25:56
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Duration: 29:50
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Open Attribution: The Fix for the Zero-Click Era [not-audio_url] [/not-audio_url]

Duration: 37:02
Why Every Affiliate Manager Needs to Understand What's Happening to Search Right Now Search is changing faster than most programs can adapt. AI-powered platforms like ChatGPT and Gemini are absorbing customer journeys th…
The Hidden Affiliate Risk That Could Sink Your Brand [not-audio_url] [/not-audio_url]

Duration: 28:51
How treating compliance as a marketing function rather than a legal checkbox can protect your program, your brand, and your bottom line. If compliance makes your eyes glaze over, this episode is worth pushing through. Sa…