Lessons from Both Sides: Building Stronger Affiliate Relationships

Lessons from Both Sides: Building Stronger Affiliate Relationships

Author: Lee-Ann Johnstone - Founder of Affiverse September 11, 2025 Duration: 27:17
This week, Lee-Ann Johnstone welcomes Alanas Ivšinas, iGaming Affiliate Marketing Expert, to the Affiliate Marketing Podcast for an insightful deep-dive into what truly makes partnerships thrive in one of the most competitive sectors of affiliate marketing. With over a decade of experience working across both sides of the table - from affiliate networks to major operators like GG Media Group - Alanas brings a rare perspective on deal-making, negotiation psychology, and the art of buildi...

Hosted by Lee-Ann Johnstone, the founder of the award-winning agency Affiverse, The Affiliate Marketing Podcast cuts through the noise of online business chatter. Lee-Ann, recognised as a Top 50 UK Affiliate Agency Owner, brings a grounded, practical perspective from the front lines of performance marketing. Each conversation is designed to move beyond theory, focusing on the actionable strategies and real-world experiences that actually drive growth. You'll hear from a carefully curated mix of digital marketing veterans, successful entrepreneurs, and innovative SaaS providers, all sharing their insights on what works now. This isn't about abstract ideas; it's a direct line to the tactics and partnerships that are shaping the industry. The discussions naturally explore the intersection of broader digital marketing channels with dedicated affiliate programmes, offering a holistic view for anyone building a modern business. Whether you're launching a new venture or optimising an established platform, this podcast serves as a reliable resource for honest advice and forward-thinking analysis. Tune in for a clear-eyed look at building sustainable revenue through collaborative marketing.
Author: Language: en-gb Episodes: 100

The Affiliate Marketing Podcast
Podcast Episodes
From Outreach to Outcomes: Building Smarter Affiliate Programs [not-audio_url] [/not-audio_url]

Duration: 37:02
In this week's episode of the Affiliate Marketing Podcast, host Lee-Ann Johnstone sits down with Lauren Garner, VP of Demand Generation and Partnerships at Ascent Funding, to explore the dramatic transformation of affili…
The 6 Affiliate Wonders That Grow Affiliate Programs [not-audio_url] [/not-audio_url]

Duration: 38:13
Welcome to another exciting episode of the Affiliate Marketing Podcast. This week, we're diving deep into the six fundamental principles that separate thriving affiliate programs from those that struggle to gain traction…
Swipe, Earn, Repeat: Unlocking the Power of Card-Linked Offers [not-audio_url] [/not-audio_url]

Duration: 37:50
This week, host Lee-Ann Johnstone dives deep into one of affiliate marketing's most misunderstood yet powerful tools with James Bannerman, VP of Global Sales at The Reward Collection. While many affiliate managers view c…
Why Relationships, Not Just Revenue, Drive Affiliate Growth Today [not-audio_url] [/not-audio_url]

Duration: 36:40
In this episode, Lee-Ann Johnston interviews Mark Jacobs, the Director of Affiliate Success at Ideal Living, focusing on the health and wellness segment of affiliate marketing. They discuss Mark's journey into the indust…
Affiliate in Totality – Why Data is the Game-Changer [not-audio_url] [/not-audio_url]

Duration: 32:23
In this week's episode of the Affiliate Marketing Podcast, Lee-Ann Johnstone is joined by Michael Cole, SVP of Marketing at Everflow, to discuss the evolution of affiliate marketing measurement and attribution. With $5 b…
From Setup to Scale: Growing Affiliate Programs the Right Way [not-audio_url] [/not-audio_url]

Duration: 33:32
On this week's Affiliate Marketing Podcast, host Lee-Ann Johnstone is joined by Cindy Shen, Head of Account Management, EMEA at Everflow. With over 20 years of marketing experience, Cindy brings a unique perspective from…