Not Just a Moment: Why Affiliate Marketing is Everything

Not Just a Moment: Why Affiliate Marketing is Everything

Author: Lee-Ann Johnstone - Founder of Affiverse May 1, 2025 Duration: 21:30
In this introductory episode of Season 21 of the Affiliate Marketing Podcast, host Lee-Ann Johnstone is joined by Michael Cole, SVP of Marketing for Everflow. They discuss the importance of tracking and attribution, the challenges brands face in recognising the full value of affiliate partnerships, and the need for a broader understanding of customer journeys beyond immediate transactions. The season will provide you with insights, case studies, and practical strategies for affiliate managers...

Hosted by Lee-Ann Johnstone, the founder of the award-winning agency Affiverse, The Affiliate Marketing Podcast cuts through the noise of online business chatter. Lee-Ann, recognised as a Top 50 UK Affiliate Agency Owner, brings a grounded, practical perspective from the front lines of performance marketing. Each conversation is designed to move beyond theory, focusing on the actionable strategies and real-world experiences that actually drive growth. You'll hear from a carefully curated mix of digital marketing veterans, successful entrepreneurs, and innovative SaaS providers, all sharing their insights on what works now. This isn't about abstract ideas; it's a direct line to the tactics and partnerships that are shaping the industry. The discussions naturally explore the intersection of broader digital marketing channels with dedicated affiliate programmes, offering a holistic view for anyone building a modern business. Whether you're launching a new venture or optimising an established platform, this podcast serves as a reliable resource for honest advice and forward-thinking analysis. Tune in for a clear-eyed look at building sustainable revenue through collaborative marketing.
Author: Language: en-gb Episodes: 100

The Affiliate Marketing Podcast
Podcast Episodes
From Outreach to Outcomes: Building Smarter Affiliate Programs [not-audio_url] [/not-audio_url]

Duration: 37:02
In this week's episode of the Affiliate Marketing Podcast, host Lee-Ann Johnstone sits down with Lauren Garner, VP of Demand Generation and Partnerships at Ascent Funding, to explore the dramatic transformation of affili…
The 6 Affiliate Wonders That Grow Affiliate Programs [not-audio_url] [/not-audio_url]

Duration: 38:13
Welcome to another exciting episode of the Affiliate Marketing Podcast. This week, we're diving deep into the six fundamental principles that separate thriving affiliate programs from those that struggle to gain traction…
Swipe, Earn, Repeat: Unlocking the Power of Card-Linked Offers [not-audio_url] [/not-audio_url]

Duration: 37:50
This week, host Lee-Ann Johnstone dives deep into one of affiliate marketing's most misunderstood yet powerful tools with James Bannerman, VP of Global Sales at The Reward Collection. While many affiliate managers view c…
Why Relationships, Not Just Revenue, Drive Affiliate Growth Today [not-audio_url] [/not-audio_url]

Duration: 36:40
In this episode, Lee-Ann Johnston interviews Mark Jacobs, the Director of Affiliate Success at Ideal Living, focusing on the health and wellness segment of affiliate marketing. They discuss Mark's journey into the indust…
Affiliate in Totality – Why Data is the Game-Changer [not-audio_url] [/not-audio_url]

Duration: 32:23
In this week's episode of the Affiliate Marketing Podcast, Lee-Ann Johnstone is joined by Michael Cole, SVP of Marketing at Everflow, to discuss the evolution of affiliate marketing measurement and attribution. With $5 b…