The Future is Agentic: How to Prepare for AI in Affiliate Marketing

The Future is Agentic: How to Prepare for AI in Affiliate Marketing

Author: Lee-Ann Johnstone - Founder of Affiverse November 27, 2025 Duration: 32:52
Guest: Katie King, Author of AI Strategy for Sales and Marketing: Connecting Marketing, Sales and Customer Experience If you've been treating AI like a search engine or worrying you're falling behind, this episode cuts through the noise. Katie King, who's been tracking AI developments since 2019 and advises major brands like O2, Arsenal, and Virgin, joins Lee-Ann Johnstone to reveal why 80% of AI success depends on people, not tools. She shares the strategic frameworks that turn scattered exp...

Hosted by Lee-Ann Johnstone, the founder of the award-winning agency Affiverse, The Affiliate Marketing Podcast cuts through the noise of online business chatter. Lee-Ann, recognised as a Top 50 UK Affiliate Agency Owner, brings a grounded, practical perspective from the front lines of performance marketing. Each conversation is designed to move beyond theory, focusing on the actionable strategies and real-world experiences that actually drive growth. You'll hear from a carefully curated mix of digital marketing veterans, successful entrepreneurs, and innovative SaaS providers, all sharing their insights on what works now. This isn't about abstract ideas; it's a direct line to the tactics and partnerships that are shaping the industry. The discussions naturally explore the intersection of broader digital marketing channels with dedicated affiliate programmes, offering a holistic view for anyone building a modern business. Whether you're launching a new venture or optimising an established platform, this podcast serves as a reliable resource for honest advice and forward-thinking analysis. Tune in for a clear-eyed look at building sustainable revenue through collaborative marketing.
Author: Language: en-gb Episodes: 100

The Affiliate Marketing Podcast
Podcast Episodes
Conversations with a Pinnacle of the Affiliate Industry [not-audio_url] [/not-audio_url]

Duration: 31:57
When Tricia Meyer's name was called as this year's Pinnacle Award winner at Affiliate Summit West, there was a moment of silence. Not because the room disagreed, but because Tricia herself didn't believe it. After two de…
Why Human Approaches to Building Affiliate Partnerships Still Work [not-audio_url] [/not-audio_url]

Duration: 36:01
The OG Publisher's Blueprint for Building Partnerships That Actually Last Your affiliate program has hundreds of approved publishers, but only a handful are actively promoting you. Sound familiar? Stuart Miles, founder o…
The Great Affiliate Bypass: Understanding the Impact of AEO in 2026 [not-audio_url] [/not-audio_url]

Duration: 33:22
Why Your Affiliate Program Might Be Losing Traffic Without You Realising It When 62% of AI citations reference affiliate sources but only 20% link to direct providers, something fundamental has shifted in how consumers d…
Honey, We Have a Problem? Navigating the Affiliate Channel in 2026 [not-audio_url] [/not-audio_url]

Duration: 33:04
Why Auto-Approving Affiliates in 2026 Is Like Leaving Your Front Door Wide Open If you're still auto-approving affiliate applications or letting every partner type into your program without a clear strategy, this episode…
New Year, New Season: Affiliate Marketing Review and What's to Come [not-audio_url] [/not-audio_url]

Duration: 33:19
The Year Affiliate Marketing Proved Its Power While Rewriting All the Rules If you thought affiliate marketing was mature, predictable, or figured out, this year proved you spectacularly wrong. Lee-Ann Johnstone takes yo…
A Christmas Wrap-Up: The Conversations That Shaped This Season [not-audio_url] [/not-audio_url]

Duration: 36:27
A Christmas Day Special Celebrating the Insights, Breakthroughs, and Bold Conversations That Defined Our Season Welcome to this very special Christmas Day edition of the Affiliate Marketing Podcast. Throughout Season 23,…
Ethical Affiliate Marketing in the Age of AI [not-audio_url] [/not-audio_url]

Duration: 36:42
When Automation Becomes Dehumanisation (And How to Stop It Before You Lose Your Best Partners) If you're using AI to manage your affiliate program but wondering why engagement keeps dropping, this episode explains exactl…
Pathways to Performance: Mastering the Modern User Journey [not-audio_url] [/not-audio_url]

Duration: 34:07
Why Your Clicks Are Down But Your Impact Might Be Up If your affiliate traffic feels fragmented and you're wondering whether to panic about AI search, this episode cuts through the noise. Ewen Finser, CEO of ScaleVisible…