#779: Denodo CMO Ravi Shankar on why good data is critical to AI success

#779: Denodo CMO Ravi Shankar on why good data is critical to AI success

Author: The Agile Brand December 4, 2025 Duration: 27:26
What if the multi-million dollar AI initiative you're championing is being silently sabotaged, not by a competitor, but by your own data infrastructure?Agility requires more than just fast decision-making; it requires a data foundation that can deliver insights at the speed of business, without the traditional delays of moving and duplicating information. This ability to access and act on real-time, comprehensive data is what separates brands that lead from those that follow.Today, we're going to talk about the silent killer of AI projects. While everyone focuses on the glamour of AI models and algorithms, the reality is that most enterprise initiatives stall or fail at the data layer. We’ll be discussing why even modern data warehouses can create new roadblocks, and how a different approach to data management can make your enterprise data truly AI-ready.To help me discuss this topic, I'd like to welcome, Ravi Shankar, Senior Vice President and Chief Marketing Officer at Denodo. About Ravi Shankar Ravi Shankar is the Senior Vice President and Chief Marketing Officer at Denodo. He is responsible for Denodo’s global marketing efforts, including product marketing, demand generation, field marketing, communications, social marketing, customer advocacy, partner marketing, branding, and solutions marketing.,Yes,This will be completed shortly Ravi Shankar on LinkedIn: https://www.linkedin.com/in/ravishankardevaraj/ Resources Denodo: https://www.denodo.com/en/document/analyst-report/denodo-lakehouse-roi This episode is brought to you by Denodo. Powered by logical data management, the Denodo Platform accelerates data integration, management, and delivery for all your business’s data needs. Catch the future of e-commerce at eTail Palm Springs, Feb 23-26 in Palm Springs, CA. Go here for more details: https://etailwest.wbresearch.com/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.showCheck out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

Each conversation on The Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CX moves beyond surface-level trends to explore the practical realities of modern marketing. Host Greg Kihlström guides discussions with executives and thought leaders from prominent brands and technology platforms, focusing on the tangible strategies that drive growth. You’ll hear detailed explorations of topics like the real-world adoption of AI, the construction of effective first-party data strategies, and the evolving landscape of customer experience. This podcast is built for leaders who need to translate complex technological shifts into sustainable business value and deeper customer relationships. Rather than offering quick fixes, these episodes provide a deeper understanding of how to integrate marketing technology, artificial intelligence, and customer-centric thinking into a cohesive strategy. The dialogue consistently centers on building customer lifetime value, ensuring that every technological investment contributes to long-term brand strength. If you're looking for a clear, expert-level analysis of what actually works in today's market, this series delivers substantive insights directly from the professionals shaping the industry.
Author: Language: English Episodes: 100

The Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CX
Podcast Episodes
#804: GenLayer CEO Albert Castellana on AI's accountability gap [not-audio_url] [/not-audio_url]

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When an AI agent makes a decision that costs your company millions in a lawsuit, who do you fire? Agility requires both the speed to adopt new technologies like AI agents, as well as the foresight to build the guardrails…
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Duration: 20:08
For years, we've heard about AI transforming software development. But what if that same level of agentic, AI-driven collaboration could be applied not just to writing code, but to writing your entire go-to-market playbo…
#802: eTail's Lena Moriarty on e-commerce in the year ahead [not-audio_url] [/not-audio_url]

Duration: 28:57
What happens when your best customer is no longer a person, but an AI agent acting on their behalf? Agility requires not just adapting to new technologies, but fundamentally rethinking the customer journey when those tec…