If a growing share of your customers now begin their shopping journey on a platform you don't own — and can't see into — is your website still your most important marketing asset?
Agility here isn't just about reacting to new customer behavior. It's about building an infrastructure that can meet customers wherever they show up, and still have the brand behave like one company when it gets there.
Today, we're going to talk about:
- The great fragmentation of product discovery and why traditional marketing funnels are becoming obsolete.
- Strategies for maintaining brand and data consistency across countless channels when only 14% of consumers say it's done well today.
- The role of AI and automation in not just personalizing experiences, but optimizing for new discovery engines.
To help me discuss this topic, I'd like to welcome, Gary Lombardo, CMO at Athos Commerce.
About Gary Lombardo
Gary Lombardo is Chief Marketing Officer at Athos Commerce, where he leads marketing, brand strategy, communications, and thought leadership. With more than 20 years of experience in retail technology, ecommerce, and SaaS, he helps retailers navigate the rapidly evolving world of AI-powered commerce. Gary is a frequent speaker on topics including artificial intelligence, digital merchandising, product discovery, customer experience, and the future of retail.
Gary Lombardo on LinkedIn: https://www.linkedin.com/in/garylombardo
---------- Resources ----------
Athos Commerce: athoscommerce.com
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