Domo Chief Design Officer Chris Willis on speed vs. trust in product design

Domo Chief Design Officer Chris Willis on speed vs. trust in product design

Author: The Agile Brand August 24, 2026 Duration: 26:32

What if the real risk with AI isn't moving too slowly, but instead moving fast on a foundation that hasn't quite earned its trust?


Because agility was never really about speed. It's about being able to change again and again without the whole thing coming apart — and that depends on groundwork most organizations are tempted to skip.


Today we're going to dig into that groundwork — the unglamorous part that decides whether AI actually pays off. Specifically:


- Why the same AI investment can compound trust in one company and quietly erode it in another — and what makes the difference.

- The tension between personalizing an interface for every individual user and keeping one coherent, recognizable product.

- Why building a real data culture is the step nearly everyone skips, and no one can skip for long.


To help me discuss this topic, I'd like to welcome, Chris Willis, Chief Design Officer & Futurist at Domo.


About Chris Willis

Chris Willis is Chief Design Officer at Domo, where he brings more than 25 years of design and product leadership to the company’s data, analytics, and AI platform. Since joining Domo early in its history, he has played a key role in shaping the platform’s design strategy, helping make complex data more accessible and useful for customers across industries. Before Domo, Chris co-founded HOUR Detroit magazine and Footnote.com (now Fold3.com), which was acquired by Ancestry.com, and worked as an award-winning illustrator, journalist, and author. His experience blends design thinking, technology, and emerging trends to drive innovation and build tools that solve real business problems.,Yes,This will be completed shortly


Chris Willis on LinkedIn: https://www.linkedin.com/in/cwillis


---------- Resources ----------


: https://www.domo.com


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Each conversation on The Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CX moves beyond surface-level trends to explore the practical realities of modern marketing. Host Greg Kihlström guides discussions with executives and thought leaders from prominent brands and technology platforms, focusing on the tangible strategies that drive growth. You’ll hear detailed explorations of topics like the real-world adoption of AI, the construction of effective first-party data strategies, and the evolving landscape of customer experience. This podcast is built for leaders who need to translate complex technological shifts into sustainable business value and deeper customer relationships. Rather than offering quick fixes, these episodes provide a deeper understanding of how to integrate marketing technology, artificial intelligence, and customer-centric thinking into a cohesive strategy. The dialogue consistently centers on building customer lifetime value, ensuring that every technological investment contributes to long-term brand strength. If you're looking for a clear, expert-level analysis of what actually works in today's market, this series delivers substantive insights directly from the professionals shaping the industry.
Author: Language: English Episodes: 50

The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX
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