#206: Building AI Councils That Work, Motivating Passive Adopters, Why Pilots Stall, and Amazon’s AI Slowdown

#206: Building AI Councils That Work, Motivating Passive Adopters, Why Pilots Stall, and Amazon’s AI Slowdown

Author: Paul Roetzer and Mike Kaput March 26, 2026 Duration: 54:09
Not a single company leader Paul has spoken with is fully prepared for what AI is about to do to their workforce. In this AI Answers episode, Paul and Cathy work through 15 real questions from a recent Scaling AI class, covering everything from the AI divide inside companies to why most AI strategies fail before they start. Topics include job displacement and underemployment, why enterprises handed AI to IT and get stuck, the automation-vs-augmentation spectrum by seniority level, what knowledge work looks like in three years, and why showing a skeptical CEO results beats showing them prompts every time. 00:00:00 — Intro 00:06:09 — Is Amazon slowing its AI rollout a sign of maturity? 00:08:58 — Are large enterprises structurally disadvantaged in the AI era? 00:12:14 — Who owns the AI adoption and data readiness problem? 00:14:56 — Is there a growing AI divide between power users and everyone else? 00:21:16 — What AI take do most people disagree with? 00:22:47 — Can companies automate too much too fast? 00:26:19 — Does automation eventually take over or do we land in the middle? 00:28:24 — What does the average knowledge worker's job look like in three years? 00:35:02 — What are companies still getting wrong about AI strategy? 00:36:27 — How should leaders should decide what matters versus what’s noise? 00:40:21 —  What separates AI councils that drive progress from ones that don't? 00:41:47 — Where is governance necessary and where does it get in the way? 00:45:17 — Should you show leadership the AI system or the results? 00:47:19 — What's the no-brainer AI use case most companies still haven't tried? 00:49:36 — Why do people wait to be told how to use AI instead of experimenting? Show Notes: Access the show notes and show links here This episode is brought to you by AI Academy by SmarterX. AI Academy is your gateway to personalized AI learning for professionals and teams. Discover our new on-demand courses, live classes, certifications, and a smarter way to master AI. Learn more here. Visit our website Receive our weekly newsletter Join our community: Slack Community LinkedIn Twitter Instagram Facebook YouTube Looking for content and resources? Register for a free webinar Come to our next Marketing AI Conference Enroll in our AI Academy 

Hosted by Paul Roetzer and Mike Kaput, The Artificial Intelligence Show cuts through the hype to explore how artificial intelligence is actively reshaping business, marketing, and technology. This isn't about distant futures or abstract theory; it's a practical guide for professionals who need to understand and apply AI right now. Each episode, the hosts-who bring deep, real-world experience from leading the Marketing AI Institute and its related ventures-analyze the latest developments, tools, and strategies. They translate complex news into clear insights, focusing on what these advancements mean for your work and how you can actually use them. You'll hear straightforward conversations that demystify the field, offering actionable advice you can implement to make smarter decisions and drive growth. The podcast serves as an ongoing, accessible education, whether you're just beginning to explore AI or looking to deepen an existing expertise. By focusing on the tangible impact of intelligence technologies, The Artificial Intelligence Show provides a reliable resource for anyone aiming to navigate this rapidly evolving landscape with confidence and clarity.
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