Season 3: Episode 2: The BEST Marketing Strategy For Car Dealerships in 2024

Season 3: Episode 2: The BEST Marketing Strategy For Car Dealerships in 2024

Author: Jim Flint February 13, 2026 Duration: 7:25

In this episode, we break down how car dealerships can continue selling and staying profitable in 2024 despite high interest rates and economic pressure. If you think the market is the problem, this episode will challenge that mindset.

You'll learn how to adjust your dealership's digital strategy to win in a tougher environment, including:

  • The marketing shifts dealers must make in a high-interest-rate market

  • How to use Google Ads and PPC to capture high-intent buyers

  • Smarter social media strategies that actually drive leads

  • Automotive digital marketing trends that are working right now

  • How to structure your advertising for measurable ROI

The dealers who adapt will outperform. This episode walks you through exactly how to do it.


Jim Flint has spent years navigating the complex world of car dealership marketing, and in The Automotive Advertising Podcast, he brings that frontline experience directly to you. Each episode pairs Jim with industry experts to break down what actually works in today's rapidly shifting landscape. Conversations move fluidly from the enduring power of traditional media like radio and TV to the nuances of streaming video and hyper-targeted digital campaigns. You'll hear specific strategies, candid discussions about budget allocation, and practical advice on connecting with modern car buyers. This isn't about vague theory; it's a direct line to actionable ideas for dealers, marketers, and anyone interested in the business of selling cars. The tone is conversational yet focused, always circling back to real-world application. By tuning into this podcast, you gain access to a community focused on cutting through the noise, offering a clear path to advertising that not only reaches an audience but genuinely influences them. Whether you're a seasoned general manager or new to automotive marketing, these discussions provide a valuable pit stop for insights you can use immediately.
Author: Language: English Episodes: 53

The Automotive Advertising Podcast
Podcast Episodes
001: Speed [not-audio_url] [/not-audio_url]

Duration: 16:20
On International Podcast Day, celebrate the power of podcasts with our premier podcast edition! Our first episode takes on the challenge of "speed" and whether or not slow and right is better than fast and wrong. Sure, f…
Introduction [not-audio_url] [/not-audio_url]

Duration: 0:56
Jim Flint introduces the vision of the Automotive Advertising Podcast. We'll cover all the topics from OTT, to traditional media, to the importance of speed in the digital space. Thanks for joining us! The Automotive Adv…