Season 4, Episode 9: Ashley Cavazo on the Frontlines | Reinventing Automotive Marketing

Season 4, Episode 9: Ashley Cavazo on the Frontlines | Reinventing Automotive Marketing

Author: Jim Flint February 13, 2026 Duration: 38:57

Guest speaker Ashley Cavazos joins Jim Flint to unpack shifts in the automotive industry, from clean data and KPIs to AI, customer experience, and dealership marketing. 

Ashley shares what's changing, what still works, and how dealerships can stay competitive. Topics include metrics that matter, AI and ChatGPT, leadership and empowerment, and improving customer experience and leads.

This episode delivers clear, actionable insights for dealership operations, marketing, and leadership in today's fast-moving auto industry.


Jim Flint has spent years navigating the complex world of car dealership marketing, and in The Automotive Advertising Podcast, he brings that frontline experience directly to you. Each episode pairs Jim with industry experts to break down what actually works in today's rapidly shifting landscape. Conversations move fluidly from the enduring power of traditional media like radio and TV to the nuances of streaming video and hyper-targeted digital campaigns. You'll hear specific strategies, candid discussions about budget allocation, and practical advice on connecting with modern car buyers. This isn't about vague theory; it's a direct line to actionable ideas for dealers, marketers, and anyone interested in the business of selling cars. The tone is conversational yet focused, always circling back to real-world application. By tuning into this podcast, you gain access to a community focused on cutting through the noise, offering a clear path to advertising that not only reaches an audience but genuinely influences them. Whether you're a seasoned general manager or new to automotive marketing, these discussions provide a valuable pit stop for insights you can use immediately.
Author: Language: English Episodes: 53

The Automotive Advertising Podcast
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