Season 5, Episode 14: Banners and Balance Sheets

Season 5, Episode 14: Banners and Balance Sheets

Author: Jim Flint June 19, 2026 Duration: 3:26

Championship rosters don't happen by accident. Neither do championship dealerships. Every spring, two championships get decided — one on hardwood, one on ice. Both have something to teach about how you're spending.

In this episode, Jim Flint breaks down why the Spurs can win with a $13.4M rookie deal while the Knicks spend $250M chasing the same outcome, and what two different Stanley Cup builds reveal about spending efficiency. Plus the one number every dealer should track: total ad spend divided by units sold.

The question isn't whether you're spending enough. The question is whether you'll be able to afford the extension.


Jim Flint has spent years navigating the complex world of car dealership marketing, and in The Automotive Advertising Podcast, he brings that frontline experience directly to you. Each episode pairs Jim with industry experts to break down what actually works in today's rapidly shifting landscape. Conversations move fluidly from the enduring power of traditional media like radio and TV to the nuances of streaming video and hyper-targeted digital campaigns. You'll hear specific strategies, candid discussions about budget allocation, and practical advice on connecting with modern car buyers. This isn't about vague theory; it's a direct line to actionable ideas for dealers, marketers, and anyone interested in the business of selling cars. The tone is conversational yet focused, always circling back to real-world application. By tuning into this podcast, you gain access to a community focused on cutting through the noise, offering a clear path to advertising that not only reaches an audience but genuinely influences them. Whether you're a seasoned general manager or new to automotive marketing, these discussions provide a valuable pit stop for insights you can use immediately.
Author: Language: English Episodes: 50

The Automotive Advertising Podcast
Podcast Episodes
Season 2, Episode 5: "Culture" - Automotive Advertising Podcast [not-audio_url] [/not-audio_url]

Duration: 15:07
Welcome to Season 2, Episode 5 of Automotive Advertising Podcast! Chris Wohrer and Jim Flint dive into the core of creative -- culture. #creativity #culture #marketing #dealerships #automotive #advertising
Season 2, Episode 4: "Compliance" - Automotive Advertising Podcast [not-audio_url] [/not-audio_url]

Duration: 19:27
Welcome to Season 2, Episode 4 of Automotive Advertising Podcast! Our guest, Kori Lott, analyzes different ways of finding alignment with creativity and compliance. #compliance #creativity #gmb #marketing #autmotive #adv…
Season 2, Episode 1: "Creativity" - Automotive Advertising Podcast [not-audio_url] [/not-audio_url]

Duration: 14:51
Welcome to Season 2, Episode 1 of Automotive Advertising Podcast! Our guest speaker, Chris Wohrer, speaks about where he pulls inspiration from for creative with Jim Flint. #creativity #inspiration #marketing #advertisin…