Season 5, Episode 8: Draft Day: Three Drafts. One Question Data Can't Answer.

Season 5, Episode 8: Draft Day: Three Drafts. One Question Data Can't Answer.

Author: Jim Flint April 23, 2026 Duration: 4:19

Three drafts this week: NFL, WNBA expansion, WNBA regular. Can data tell you who someone is going to become? 

Ai is reshaping scouting and dealership lead-scoring, but both still come down to people, not predictions. 

Your dealership runs this same draft every month. AI scores the lead, ranks it, predicts conversion. Dealerships using AI-managed lead systems are converting at 26% higher rates. But the lead still becomes a conversation. And the model's output becomes context — not conclusion.

The car business has always been a people business. The question is whether it still will be.


Jim Flint has spent years navigating the complex world of car dealership marketing, and in The Automotive Advertising Podcast, he brings that frontline experience directly to you. Each episode pairs Jim with industry experts to break down what actually works in today's rapidly shifting landscape. Conversations move fluidly from the enduring power of traditional media like radio and TV to the nuances of streaming video and hyper-targeted digital campaigns. You'll hear specific strategies, candid discussions about budget allocation, and practical advice on connecting with modern car buyers. This isn't about vague theory; it's a direct line to actionable ideas for dealers, marketers, and anyone interested in the business of selling cars. The tone is conversational yet focused, always circling back to real-world application. By tuning into this podcast, you gain access to a community focused on cutting through the noise, offering a clear path to advertising that not only reaches an audience but genuinely influences them. Whether you're a seasoned general manager or new to automotive marketing, these discussions provide a valuable pit stop for insights you can use immediately.
Author: Language: English Episodes: 53

The Automotive Advertising Podcast
Podcast Episodes
011: Controlled Growth [not-audio_url] [/not-audio_url]

Duration: 24:05
Is your dealership growing? Listen to this week's episode where Jim speaks to having the right ratios in the automotive space.
010: First v Fast [not-audio_url] [/not-audio_url]

Duration: 13:55
With the recent release of Ford v Ferrari, there is no better time to discuss the subject of speed. Consider this -- do you want to be First to Market or Fast to Market?
009: The Wild Card Edition [not-audio_url] [/not-audio_url]

Duration: 15:17
In our first Q&A session, we answer all of your questions and even get a Super Bowl prediction!
008: 2020 Vision [not-audio_url] [/not-audio_url]

Duration: 16:28
Successful automotive advertisers adjust to meet and greet consumers at the moments that matter most. Listen in to consider what it will take for you to make 2020 your best year yet!
007: The Playbook Edition [not-audio_url] [/not-audio_url]

Duration: 16:06
As Facebook and Google recently released playbooks, Jim and Laura share their very own Dealer Playbook. From breaking the client's marketing into different funnels to leveraging Google's metrics and zip codes, the team w…
006: Innovation Station [not-audio_url] [/not-audio_url]

Duration: 19:54
Jim talks with Jenine Loving-Drake about five innovative elements that give smart automotive advertisers a competitive edge. From Over The Top (OTT) Advertising, to Facebook and Google and then back around to YouTube --…
005: Digital Retailing [not-audio_url] [/not-audio_url]

Duration: 18:30
Jim combines old and new school when he takes on the marketing fundamentals of Digital Retailing. Are you explaining the process, or are you delivering a more sales-minded approach via Price, Promotion, Product, and Plac…
004: Do you speak Automotive Advertising? [not-audio_url] [/not-audio_url]

Duration: 16:35
Laura Mellencamp joins Jim to walk through the alphabet soup of acronyms that car dealers encounter every day. Marketing jargon can be a language of its own. Do you speak Automotive Advertising?
003: Values [not-audio_url] [/not-audio_url]

Duration: 24:30
Jenine Loving-Drake shares how important it is to her that Jim's company knows its company culture. By continuing to compete like Drew Brees and JJ Watt, the team takes a look at the hyper-competitive automotive advertis…
002: Value [not-audio_url] [/not-audio_url]

Duration: 17:20
In the world of automotive advertising, value matters to consumers and clients. In the car business, you are only as good as your last month, and we may be fast approaching that in some instances only as good as your las…