Transactional vs Relational Selling

Transactional vs Relational Selling

Author: Ron Garverick March 29, 2023 Duration: 42:46

The old days of selling cars is over, we must have Relationships with our customers to sell cars


Ron Garverick hosts The Automotive Architect Sales Podcast, a space dedicated to the real conversations happening in car dealerships and sales floors. Instead of vague theories, each episode digs into the practical mechanics of selling vehicles and running a profitable automotive business. You'll hear frank discussions about navigating customer negotiations, structuring deals for maximum value, and building a career that provides both financial success and personal fulfillment. The focus is on actionable strategies that help automotive professionals not just hit their numbers, but also create a more sustainable and rewarding work life. This isn't about quick tricks; it's about developing the foundational skills of a true architect in the field-designing a robust sales process, constructing lasting client relationships, and building a business that stands the test of time. Tune in for Ron's direct insights and experiences, all aimed at that core idea: how to be more, achieve more, and genuinely live more within the demanding and dynamic world of automotive sales. Find this podcast for a grounded take on the business from someone who understands the daily grind and the path to rising above it.
Author: Language: English Episodes: 100

The Automotive Architect Sales Podcast
Podcast Episodes
Ownership Thinking with Sales Professionals [not-audio_url] [/not-audio_url]

Duration: 41:04
I talk about the Ownership Thinking Sales Professionals should think about when selling cars and making this a long term profession
Emotional Bank Accounts [not-audio_url] [/not-audio_url]

Duration: 29:54
We sit back and ta;l about salesmen emotional bank accounts and the leadership that comes with being a manager and how you treat others