A 500Cr+ Acquisition By ITC, Scaling A Food Start-up &  Life As A Founder| Suhasini Sampath on TBWS

A 500Cr+ Acquisition By ITC, Scaling A Food Start-up & Life As A Founder| Suhasini Sampath on TBWS

Author: The BarberShop with Shantanu July 23, 2023 Duration: 1:37:39

Join us for a compelling episode of the Barbershop as we sit down with Suhasini Sampath, the co-founder of Yoga Bar. In this candid conversation, we delve into the fascinating world of building a business in FMCG. Suhasini shares her insights and challenges in creating a successful brand in the health food space, and we explore the unique strategies and innovations that propelled Yoga Bar to prominence, resonating with health-conscious consumers across the nation. We discuss the remarkable acquisition by ITC, and the accompanying intricacies of navigating partnerships and collaborations in the dynamic business landscape. We also venture into the personal realm, delving into Suhasini's experience of working with family and the fine balance one has to strike between personal and professional relationships. Her candid reflections offer invaluable lessons for entrepreneurs who navigate the challenges of intertwining family and business dynamics.⚡️ Get ready for an inspiring and insightful episode as we uncover the behind-the-scenes stories, trials, and triumphs of building in the healthy foods category in India!🌟 Introduction 00:00 - 3:44 The Initial Idea: 3:45 - 9:58 Why building healthy food is hard: 9:58 - 22:18 Making calculated decisions about the brand: 22:19 - 22:01 Perfecting the product: 22:01 - 26:09 Building a great food company 26:10 - 29:25 More on Yoga Bar’s journey: 29:25 - 38:42 Playing the long game: 38:43 - 42:00 Legacy matters & ITC acquisition: 42:01 - 48:30 Running a business with family 48:31 - 54:34 More on negotiations & acquisition/ people who helped in Yoga Bar’s journey 54:35 - 1:05:22 The ITC acquisition process 1:05:23 - 1:13:34 What does it take to build a business? 1:13:35 - 1:15:05 What Suhasini learnt about herself during her journey 1:15:06 - 1:20:40 What’s next for Suhasini & thoughts on entrepreneurship: 1:20:41 - 1:28:15 Women in entrepreneurship & Concluding Advice: 1:28:16 - 1:37:39


Step into a space where business talk feels less like a lecture and more like a conversation happening in the back of a classic barbershop. The BarberShop with Shantanu is built on that exact feeling-a place for honest, meandering, and deeply insightful dialogues about the real journey of building something. Host Shantanu, who founded Bombay Shaving Company and Bombae, doesn't just interview guests; he engages in a form of mutual mentorship, drawing on his own experiences to unpack the stories, struggles, and small victories that define entrepreneurship. Each episode feels like a candid exchange, stripping away the polished veneer often found in business media to explore how ideas actually take root and flourish. You'll hear from a variety of voices navigating their own hustles, with conversations that naturally touch on strategy, personal growth, and the often-overlooked human elements behind the brands. This podcast thrives on the free flow of genuine perspective, offering listeners not just lessons, but a sense of camaraderie. It’s a platform dedicated to growth, framed through storytelling that’s as much about the missteps as the milestones. Tune in for a regular dose of reflection and practical wisdom, all shared with the ease of a good chat.
Author: Language: English Episodes: 100

The BarberShop with Shantanu
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