How A Marketing Agency Uses Podcasts For Growth And Team Alignment With Chris Burres

How A Marketing Agency Uses Podcasts For Growth And Team Alignment With Chris Burres

Author: MatthewBertram.com May 11, 2026 Duration: 59:38
We reconnect with Chris Burres to talk about the real mechanics of podcast marketing, brand legacy, and why consistency beats quick wins when you are trying to earn attention. We also zoom out into AI governance and longevity, from building AI-native workflows to the accelerating science behind ESS60 and “longevity escape velocity.” • the origin story behind EWR and what a rebrand really costs • podcast cadence as a growth strategy and a team alignment tool • why interviews...

For digital marketers, business owners, and entrepreneurs navigating a landscape fundamentally reshaped by artificial intelligence, The Best SEO Podcast: Defining the Future of Search with LLM Visibility™ offers a crucial roadmap. Host Matthew Bertram, the creator of the LLM Visibility™ framework and Lead Strategist at EWR Digital, moves past the well-trodden ground of traditional search engine optimization. Instead, this podcast focuses on the practical strategies required for visibility in an era dominated by Large Language Models. The conversation explores how search behavior is changing, what it means for sustainable online growth, and how to implement the LLM Visibility Stack™ effectively. With over five million downloads, the show has built its reputation on actionable insights rather than theoretical discussions. Each episode breaks down complex AI-driven search concepts into tangible steps, whether you're managing a site's core technical health, crafting content that aligns with new user intents, or rethinking your entire digital marketing funnel. This isn't about speculation; it's a direct line to the evolving tactics that define modern search success. Tune in for a clear-eyed analysis of where search is headed and how to adapt your business, drawing from Matthew's firsthand experience in the field. You'll find a natural fit for this podcast if your goal is to understand and leverage the intersection of SEO and AI for real-world results.
Author: Language: en-us Episodes: 100

The Best SEO Podcast: Defining the Future of Search with LLM Visibility™
Podcast Episodes
Guardrails For Your Online Brand With Paige Donnell [not-audio_url] [/not-audio_url]

Duration: 59:33
We explore how digital PR, entity SEO, and shifting social algorithms shape reputation, discovery, and trust. Paige Donald explains why coherent signals across platforms now drive both reporter interest and AI overviews,…
How To Use AI Without Getting Deindexed With Jon Gillham [not-audio_url] [/not-audio_url]

Duration: 46:02
Matthew Bertram and Jon Gillham unpack how AI content, plagiarism risk, and Google’s crackdowns reshape SEO, then lay out guardrails that protect rankings while building real LLM visibility. The focus stays on practical…
Pairing SEO With Automation With Steven Werley [not-audio_url] [/not-audio_url]

Duration: 49:01
We reframe SEO for an AI-first world and show how agentic workflows turn messy sales processes into predictable follow-through. Matthew Bertram and Stephen Werley discuss how to map the stack, from transcripts and enrich…
Building An AI Layer For B2B Commerce And Search With Rob Neumann [not-audio_url] [/not-audio_url]

Duration: 1:00:09
Matthew Bertram brings Rob Neumann on to map how private LLMs, PIM/DAM, and AI-driven search turn messy B2B catalogs into findable, persuasive product experiences that convert. We push leaders to move now on the LLM land…
AI-First Marketing For A Legacy Industry With Renaud Delaquis [not-audio_url] [/not-audio_url]

Duration: 48:57
We explore how an AI-first approach transforms a legacy driving school’s marketing, operations, and hiring while keeping focus on real-world outcomes. The big shift: recruiting becomes the growth engine, and local presen…
LLM Traffic, Real Attribution, Real Results With Brie Anderson [not-audio_url] [/not-audio_url]

Duration: 1:05:36
Brie Anderson and Matthew Bertram explore why LLM-sourced traffic often converts better than traditional organic, how to track it cleanly in GA4, and why attribution will always be directional. We share a practical frame…
From SEO to Reputation: Owning the LLM Era With Ross Barefoot [not-audio_url] [/not-audio_url]

Duration: 1:12:53
We dig into how search is shifting from links to answers, why reputation now outranks tactics, and how to position your brand inside LLMs before it’s 10x harder. Ross Barefoot joins Matt to compare notes on pruning, big…
Micro Influence, Major Impact With William Gasner [not-audio_url] [/not-audio_url]

Duration: 53:10
We unpack why influencer marketing is now essential as social posts feed search and AI, and how micro creators, UGC rights, and repurposing drive real ROI. William Gassner of Stack Influence shares playbooks for seeding,…