How SEO Grew Up

How SEO Grew Up

Author: Matthew Bertram May 4, 2026 Duration: 1:00:13
We get real about what AI search changes and what it does not, then map SEO back to fundamentals like attribution, buyer intent, and revenue. We also share how agency teams can use agent workflows and governance to move faster without turning the business into chaos. • Matt’s return, agency ownership changes, and why the timing matters • Cameron’s path from engineering to SEO through referrals and Google Business Profile wins • AI search as a conversation starter with CEOs while fundamenta...

For digital marketers, business owners, and entrepreneurs navigating a landscape fundamentally reshaped by artificial intelligence, The Best SEO Podcast: Defining the Future of Search with LLM Visibility™ offers a crucial roadmap. Host Matthew Bertram, the creator of the LLM Visibility™ framework and Lead Strategist at EWR Digital, moves past the well-trodden ground of traditional search engine optimization. Instead, this podcast focuses on the practical strategies required for visibility in an era dominated by Large Language Models. The conversation explores how search behavior is changing, what it means for sustainable online growth, and how to implement the LLM Visibility Stack™ effectively. With over five million downloads, the show has built its reputation on actionable insights rather than theoretical discussions. Each episode breaks down complex AI-driven search concepts into tangible steps, whether you're managing a site's core technical health, crafting content that aligns with new user intents, or rethinking your entire digital marketing funnel. This isn't about speculation; it's a direct line to the evolving tactics that define modern search success. Tune in for a clear-eyed analysis of where search is headed and how to adapt your business, drawing from Matthew's firsthand experience in the field. You'll find a natural fit for this podcast if your goal is to understand and leverage the intersection of SEO and AI for real-world results.
Author: Language: en-us Episodes: 50

The Best SEO Podcast
Podcast Episodes
Why Traffic Is Down But Leads Are Up [not-audio_url] [/not-audio_url]

Duration: 50:24
We unpack how AI finally lets marketers count what matters, why attribution is broken across platforms, and how to use behavioral insight and benchmarking to choose better bets. We share a simple playbook: listen in nich…
What Actually Drives Citations in LLMs [not-audio_url] [/not-audio_url]

Duration: 39:57
We unpack how search is shifting from blue links to AI-driven answers and why clean data, focused positioning, and public citations now decide who gets recommended. Solomon Timothy joins us to share practical frameworks…
SEO Isn't Dying, Bad SEO Is [not-audio_url] [/not-audio_url]

Duration: 54:57
Matthew Bertram sits down with Krešimir Ćorluka. We argue that SEO isn’t dying; bad SEO is. Fundamentals still drive wins while LLMs change how answers surface, making complete, original content and smart strategy more v…
The New Rules of Authority in an AI World [not-audio_url] [/not-audio_url]

Duration: 1:05:37
Matthew Bertram sits down with Dmitrii Kustov. We dig into how AI reshapes SEO work, why trust beats volume, and how remote teams stay tight without an office. A candid case study shows how hyperlocal signals and first‑p…
Using AI Without Wrecking Quality Or Trust [not-audio_url] [/not-audio_url]

Duration: 49:34
We dig into why traffic is fragmenting, why single-channel expertise won’t cut it, and how expert generalists, stronger offers, and brand strategy are now the true growth levers. We share a practical path from productize…
How To Turn Google Reviews Into Profit [not-audio_url] [/not-audio_url]

Duration: 41:19
We unpack how AI turns Google reviews into real revenue by cutting leakage, lifting ad performance, and converting bottom-of-funnel readers with responses that actually inform and persuade. George Swetlitz of Right Respo…
From Silos To Revenue With Luis Baez [not-audio_url] [/not-audio_url]

Duration: 47:28
We explore how to align sales, marketing, and operations so growth becomes predictable, not chaotic. Luis Baez shares practical frameworks to productize services, unify data, and raise conversion rates in a world where b…
LLM Visibility Meets E‑Commerce Email With Nikita Vakhrushev [not-audio_url] [/not-audio_url]

Duration: 40:57
We explore how buying decisions now pivot inside large language models and why e‑commerce brands must earn trust through proof, consistency, and email systems that never sleep. Nikita shares practical frameworks for list…
Guardrails For Your Online Brand With Paige Donnell [not-audio_url] [/not-audio_url]

Duration: 59:33
We explore how digital PR, entity SEO, and shifting social algorithms shape reputation, discovery, and trust. Paige Donald explains why coherent signals across platforms now drive both reporter interest and AI overviews,…