SEO’s New Frontier With Duane Forrester

SEO’s New Frontier With Duane Forrester

Author: MatthewBertram.com February 23, 2026 Duration: 1:06:24
We push past rankings and traffic to map the real skills SEOs need to influence AI answers. Duane Forrester explains the machine layer, vector embeddings, semantic density, and why structured data is a must if you want reliable retrieval. • AI reshapes marketing and elevates SEO’s role across the business • Good SEO foundations as the prerequisite for AI performance • Writing for chunks with high semantic density • Structured data and entity clarity to validate facts • Vector embeddings as t...

For digital marketers, business owners, and entrepreneurs navigating a landscape fundamentally reshaped by artificial intelligence, The Best SEO Podcast: Defining the Future of Search with LLM Visibility™ offers a crucial roadmap. Host Matthew Bertram, the creator of the LLM Visibility™ framework and Lead Strategist at EWR Digital, moves past the well-trodden ground of traditional search engine optimization. Instead, this podcast focuses on the practical strategies required for visibility in an era dominated by Large Language Models. The conversation explores how search behavior is changing, what it means for sustainable online growth, and how to implement the LLM Visibility Stack™ effectively. With over five million downloads, the show has built its reputation on actionable insights rather than theoretical discussions. Each episode breaks down complex AI-driven search concepts into tangible steps, whether you're managing a site's core technical health, crafting content that aligns with new user intents, or rethinking your entire digital marketing funnel. This isn't about speculation; it's a direct line to the evolving tactics that define modern search success. Tune in for a clear-eyed analysis of where search is headed and how to adapt your business, drawing from Matthew's firsthand experience in the field. You'll find a natural fit for this podcast if your goal is to understand and leverage the intersection of SEO and AI for real-world results.
Author: Language: en-us Episodes: 100

The Best SEO Podcast: Defining the Future of Search with LLM Visibility™
Podcast Episodes
Why Old SEO Metrics Fail And What To Track Instead With Corey Morris [not-audio_url] [/not-audio_url]

Duration: 55:52
We unpack how search is changing as LLMs reshape discovery and why revenue, not rankings, should anchor your strategy. Corey Morris joins Matt to map a practical path: entity clarity, brand differentiation, GA4 fixes, an…
What Actually Drives Citations in LLMs With Solomon Thimothy [not-audio_url] [/not-audio_url]

Duration: 39:57
We unpack how search is shifting from blue links to AI-driven answers and why clean data, focused positioning, and public citations now decide who gets recommended. Solomon Timothy joins us to share practical frameworks…
SEO Isn't Dying, Bad SEO Is With Krešimir Ćorluka [not-audio_url] [/not-audio_url]

Duration: 54:57
We argue that SEO isn’t dying; bad SEO is. Fundamentals still drive wins while LLMs change how answers surface, making complete, original content and smart strategy more valuable than ever. • fundamentals over fads as LL…
The New Rules of Authority in an AI World With Dmitrii Kustov [not-audio_url] [/not-audio_url]

Duration: 1:05:37
We dig into how AI reshapes SEO work, why trust beats volume, and how remote teams stay tight without an office. A candid case study shows how hyperlocal signals and first‑party data restored rankings after a brutal upda…
How To Turn Google Reviews Into Profit With George Swetlitz [not-audio_url] [/not-audio_url]

Duration: 41:19
We unpack how AI turns Google reviews into real revenue by cutting leakage, lifting ad performance, and converting bottom-of-funnel readers with responses that actually inform and persuade. George Swetlitz of Right Respo…
From Silos To Revenue With Luis Baez [not-audio_url] [/not-audio_url]

Duration: 47:28
We explore how to align sales, marketing, and operations so growth becomes predictable, not chaotic. Luis Baez shares practical frameworks to productize services, unify data, and raise conversion rates in a world where b…
LLM Visibility Meets E‑Commerce Email With Nikita Vakhrushev [not-audio_url] [/not-audio_url]

Duration: 40:57
We explore how buying decisions now pivot inside large language models and why e‑commerce brands must earn trust through proof, consistency, and email systems that never sleep. Nikita shares practical frameworks for list…