The New SEO Playbook: Winning in a World of AI Overviews and Vanishing Clicks feat. Ray Grieselhuber

The New SEO Playbook: Winning in a World of AI Overviews and Vanishing Clicks feat. Ray Grieselhuber

Author: Matthew Bertram August 4, 2025 Duration: 52:21
Search is rapidly changing as traffic is being redistributed across platforms, with AI overviews and LLMs dramatically changing how users find information and interact with brands. • Despite traffic metrics declining, brand visibility may actually be increasing in places you can't easily measure • Media Mix Modeling (MMM) is emerging as a better way to evaluate marketing impact versus traditional attribution models • Website traffic is down approximately 58.5% due to zero-click searches and ...

For digital marketers, business owners, and entrepreneurs navigating a landscape fundamentally reshaped by artificial intelligence, The Best SEO Podcast: Defining the Future of Search with LLM Visibility™ offers a crucial roadmap. Host Matthew Bertram, the creator of the LLM Visibility™ framework and Lead Strategist at EWR Digital, moves past the well-trodden ground of traditional search engine optimization. Instead, this podcast focuses on the practical strategies required for visibility in an era dominated by Large Language Models. The conversation explores how search behavior is changing, what it means for sustainable online growth, and how to implement the LLM Visibility Stack™ effectively. With over five million downloads, the show has built its reputation on actionable insights rather than theoretical discussions. Each episode breaks down complex AI-driven search concepts into tangible steps, whether you're managing a site's core technical health, crafting content that aligns with new user intents, or rethinking your entire digital marketing funnel. This isn't about speculation; it's a direct line to the evolving tactics that define modern search success. Tune in for a clear-eyed analysis of where search is headed and how to adapt your business, drawing from Matthew's firsthand experience in the field. You'll find a natural fit for this podcast if your goal is to understand and leverage the intersection of SEO and AI for real-world results.
Author: Language: en-us Episodes: 50

The Best SEO Podcast
Podcast Episodes
How An Agency Uses Podcasts To Grow [not-audio_url] [/not-audio_url]

Duration: 59:38
Rate the show in your podcast app. Apple ratings are how new listeners decide whether to press play — an honest one takes about thirty seconds. Steps for iPhone, Mac and Spotify: www.bestseopodcast.com/review We reconnec…
How SEO Grew Up [not-audio_url] [/not-audio_url]

Duration: 1:00:13
We get real about what AI search changes and what it does not, then map SEO back to fundamentals like attribution, buyer intent, and revenue. We also share how agency teams can use agent workflows and governance to move…
Content First In The AI Era [not-audio_url] [/not-audio_url]

Duration: 42:13
In this episode of the Best SEO Podcast, hosted by Matthew Bertram, Zara Carbonell joins the show to talk about why AI makes content more important, not less, and how real trust now comes from human context and clear com…
Agentic AI For Marketers [not-audio_url] [/not-audio_url]

Duration: 55:14
We map the shift from chat-based AI to real agentic systems that can run workflows, manage memory, and publish results without constant human babysitting. We break down how to design AI agents like jobs so they stay grou…
How To Build An AI First Agency [not-audio_url] [/not-audio_url]

Duration: 47:07
We talk with Lynn Ward about why marketing is shifting from search and retrieve to solve my problem, and why speed is becoming the moat for agencies and clients alike. We break down what AI-first agencies are building ri…
Stop Paying For SaaS You Never Use [not-audio_url] [/not-audio_url]

Duration: 44:02
Matthew Bertram sits down with David Albert of CRO Metrics to unpack what is actually changing across SEO, AEO, GEO, LLM visibility, and the modern stack as tools like Claude Code make custom apps and automations feel ef…
Why AI Overviews Changed Your Traffic [not-audio_url] [/not-audio_url]

Duration: 48:28
We trace the fast shift from link-based search to AI-generated answers and show how that change reshapes content, measurement, and strategy. Connor Kimball of Cairrot shares data on LLM traffic surges, concrete AEO tacti…
AI, IP, And The New Marketing Rules [not-audio_url] [/not-audio_url]

Duration: 34:19
We dive into how AI is reshaping marketing law and what agencies can do today to protect work, clients, and brand trust. Sharon Toerek shares a practical playbook for policies, contracts, and IP strategy while courts and…
What Actually Scales A Marketing Team [not-audio_url] [/not-audio_url]

Duration: 43:05
We cut through AI hype to show what actually scales: disciplined ops, brand-led content, and a practical framework for awareness, nurturing, and trust. Eric Huberman shares Hawk Media’s scaling lessons, where AI helps, w…
SEO’s New Frontier [not-audio_url] [/not-audio_url]

Duration: 1:06:24
We push past rankings and traffic to map the real skills SEOs need to influence AI answers. Duane Forrester explains the machine layer, vector embeddings, semantic density, and why structured data is a must if you want r…