Why Traffic Is Down But Leads Are Up

Why Traffic Is Down But Leads Are Up

Author: Matthew Bertram February 9, 2026 Duration: 50:24
We unpack how AI finally lets marketers count what matters, why attribution is broken across platforms, and how to use behavioral insight and benchmarking to choose better bets. We share a simple playbook: listen in niche communities, test in organic, scale what pops, and measure outcomes not vanity. • AI compressing the cost of data integration and analysis • Platform bias, privacy limits and pixel gaps in attribution • Traffic down, leads up as signal quality improves • Behavioral personas...

For digital marketers, business owners, and entrepreneurs navigating a landscape fundamentally reshaped by artificial intelligence, The Best SEO Podcast: Defining the Future of Search with LLM Visibility™ offers a crucial roadmap. Host Matthew Bertram, the creator of the LLM Visibility™ framework and Lead Strategist at EWR Digital, moves past the well-trodden ground of traditional search engine optimization. Instead, this podcast focuses on the practical strategies required for visibility in an era dominated by Large Language Models. The conversation explores how search behavior is changing, what it means for sustainable online growth, and how to implement the LLM Visibility Stack™ effectively. With over five million downloads, the show has built its reputation on actionable insights rather than theoretical discussions. Each episode breaks down complex AI-driven search concepts into tangible steps, whether you're managing a site's core technical health, crafting content that aligns with new user intents, or rethinking your entire digital marketing funnel. This isn't about speculation; it's a direct line to the evolving tactics that define modern search success. Tune in for a clear-eyed analysis of where search is headed and how to adapt your business, drawing from Matthew's firsthand experience in the field. You'll find a natural fit for this podcast if your goal is to understand and leverage the intersection of SEO and AI for real-world results.
Author: Language: en-us Episodes: 50

The Best SEO Podcast
Podcast Episodes
Be Calm and CRO on with Talia Wolf [not-audio_url] [/not-audio_url]

Duration: 46:20
The key to standing out in a world overrun with AI tools and generic marketing is getting back to the fundamentals of emotional targeting and understanding your customers at a deeper level. • Technology changes, but peop…
Stop Chasing Traffic, Start Chasing Revenue with Ian Lurie [not-audio_url] [/not-audio_url]

Duration: 48:32
SEO veteran Ian Lurie joins Matthew Bertram to discuss navigating today's chaotic digital marketing landscape and why traditional metrics are becoming less reliable. They explore how the decline in click data requires a…
AI Revolution in Marketing with Kevin Surace [not-audio_url] [/not-audio_url]

Duration: 52:07
Kevin Surace, known as the father of virtual assistants, shares his insights on how AI is revolutionizing marketing and business operations. We discuss the democratization of content creation, the transformation of searc…