Ep. 157: Transparent betting on the blockchain w/ Will Martin from LiveDuel

Ep. 157 features Will Martin from LiveDuel, a decentralized blockchain-based betting exchange aiming to simplify sports betting with crypto innovations. This episode was recorded on-site at the NEXT Summit New York in March 2024. Hear him discuss: How a $300 TikTok filter campaign for the 2022 World Cup won Marketing Genius at The Starties The origin of LiveDuel from Will’s background in arbitrage, prop trading, and meme stocks Why they’re creating a hybrid model between sportsbooks and betting exchanges How liquidity pools and smart contracts enable a smooth betting experience The evolution of their thesis amid the rise of prediction markets like Polymarket and Kalshi Their go-to-market strategy, and who they see as their ideal target customer Why they are focused on soccer only for the time being Regulatory challenges of launching a crypto-based platform, especially in the U.S. Their experience in Techstars, and current efforts to raise a new round of capital Creative marketing approaches that stood out at The Starties awards   Catch the video version of this episode here.   Learn more 👇 ➡️ LiveDuel website  ➡️ Will Martin on Linkedin     📩 Get the top headlines from the industry's most promising growth-stage companies every week—totally free! Subscribe to the Betting Startups newsletter here: https://news.bettingstartups.com/   -- This podcast is presented by Optimove, the #1 CRM Marketing solution for the iGaming industry. Since 2012, Optimove has served iGaming Operators from startups to industry leaders. Today, 4 out of the Top 5 US Operators Personalize Player Experiences with Optimove. iGaming operators know their growth journey begins and continues with Optimove, the #1 CRM Marketing solution for the iGaming industry.