Ep. 158: Bringing esports betting to the mainstream w/ Shivam Shorewala from Rimble

Ep. 158 features Shivam Shorewala from Rimble, a next-generation esports odds and analytics platform powering player props and beyond. This episode was recorded in person at the NEXT Summit New York in March 2025.   Hear him discuss: How his early days at SimpleBet sparked the idea for Esports micro markets Why messy esports data forced a pivot to pre-game player props Building a niche product filling the esports betting gap for operators The surprising demand for Counter Strike and expanding to League of Legends How official data deals and computer vision solved their data woes Running a lean, bootstrapped team of seven engineers in San Francisco Why skipping VC funding keeps them focused on product over hype Expanding into cricket and kabaddi for Asian markets Staying in the long tail of niche sports instead of chasing NFL His five-year vision: powering esports and fan engagement with AI   Catch the video version of this episode here.   Learn more 👇 ➡️ Rimble website  ➡️ Shivam Shorewala on Linkedin     📩 Get the top headlines from the industry's most promising growth-stage companies every week—totally free! Subscribe to the Betting Startups newsletter here: https://news.bettingstartups.com/   -- This podcast is presented by Optimove, the #1 CRM Marketing solution for the iGaming industry. Since 2012, Optimove has served iGaming Operators from startups to industry leaders. Today, 4 out of the Top 5 US Operators Personalize Player Experiences with Optimove. iGaming operators know their growth journey begins and continues with Optimove, the #1 CRM Marketing solution for the iGaming industry.