S E25: Thomas Friedman on Saudi Arabia, LIV and the $2 Billion Gamble about to fall apart

S E25: Thomas Friedman on Saudi Arabia, LIV and the $2 Billion Gamble about to fall apart

Author: Big Swing Media April 22, 2026 Duration: 33:03
Pulitzer Prize-winning journalist Thomas Friedman joins Jimmy Roberts on The Big Swing to break down the business, politics, and global strategy behind LIV Golf, the PGA Tour, and the future of the game.From Saudi Arabia’s Public Investment Fund (PIF) to the economics of sports investment, this conversation goes far beyond headlines — diving into why LIV Golf may have been a flawed business model from the very beginning, and what its potential collapse means for players, fans, and the entire golf industry. With billions invested and no clear path forward, is LIV Golf sustainable? Or was it always destined to fail?In this episode of The Big Swing with Jimmy Roberts, we cover:Why LIV Golf “never made sense” as an investmentThe real strategy behind Saudi Arabia’s sports expansionHow the PGA Tour was forced to respond to disruptionWhether LIV Golf can survive without continued fundingWhat happens to players, sponsors, and the global golf ecosystem nextWhy “nobody wins” from the current state of professional golfLIV Golf has already changed the landscape of professional golf — from player movement and prize money to media rights and global investment. But if LIV disappears… what’s left behind? This episode explores the ripple effects across the PGA Tour, the global golf economy, and the future of sports investment and media.If you care about golf, sports business, or where the industry is headed next — this is a conversation worth your full attention.🔔 Subscribe for new episodes every Wednesday▶️ Watch on YouTube | 🎙️ Listen on Apple Podcasts & Spotify📺 Airing on Golf Channel every TuesdayThe Big Swing with Jimmy Roberts is produced by Big Swing Media. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Hosted by sixteen-time Emmy winner and broadcasting legend Jimmy Roberts, The Big Swing with Jimmy Roberts goes far beyond the fairway. This isn't just another sports interview series; it's a deep exploration of the powerful forces and fascinating personalities driving the modern golf industry. Each episode features an intimate, one-on-one conversation with the executives, celebrities, and elite athletes who are actively shaping the game's future, from groundbreaking deals and major investments to the cultural trends redefining the sport. You'll hear candid stories and gain unparalleled access to the boardrooms and backstories behind the headlines. Presented by Big Swing Media, this podcast delivers a unique blend of sports, business, and insider perspective, offering listeners a sophisticated look at where the game is headed next. Tune in for thoughtful dialogues that reveal the strategy and passion fueling golf's biggest swings, both on and off the course.
Author: Language: English Episodes: 46

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