S E45: How CEOs Decide If a Golf Sponsorship Is Worth It

S E45: How CEOs Decide If a Golf Sponsorship Is Worth It

Author: Big Swing Media September 2, 2026 Duration: 48:38
Golf sponsorship is big business—but some of its most important returns can’t be measured on a spreadsheet.Live from East Lake during the Tour Championship, Jimmy Roberts sits down with Coca-Cola President and CFO John Murphy and Southern Company Chairman, President and CEO Chris Womack. They explain how major companies evaluate golf partnerships, balance hard metrics against long-term brand value, and ultimately make the “go or no-go” decision on major investments.The conversation also explores Tom Cousins’ extraordinary transformation of East Lake, what the PGA TOUR’s eventual departure could mean for the community, and why golf’s rapidly growing business must protect the larger ecosystem that helped fuel its success.What you'll hear in this episode:How Tom Cousins helped transform East Lake through golf, housing and educationWhat could happen to East Lake after the Tour Championship moves onHow Coca-Cola and Southern Company measure the value of golf sponsorshipsWhy the economics of a partnership don’t always tell the entire storyLeadership lessons for confronting crises and making difficult decisions quickly🔔 Subscribe for new episodes every Wednesday▶️ Watch on YouTube | 🎙️ Listen on Apple Podcasts & Spotify📺 Airing on Golf Channel every Tuesday See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Hosted by sixteen-time Emmy winner and broadcasting legend Jimmy Roberts, The Big Swing with Jimmy Roberts goes far beyond the fairway. This isn't just another sports interview series; it's a deep exploration of the powerful forces and fascinating personalities driving the modern golf industry. Each episode features an intimate, one-on-one conversation with the executives, celebrities, and elite athletes who are actively shaping the game's future, from groundbreaking deals and major investments to the cultural trends redefining the sport. You'll hear candid stories and gain unparalleled access to the boardrooms and backstories behind the headlines. Presented by Big Swing Media, this podcast delivers a unique blend of sports, business, and insider perspective, offering listeners a sophisticated look at where the game is headed next. Tune in for thoughtful dialogues that reveal the strategy and passion fueling golf's biggest swings, both on and off the course.
Author: Language: English Episodes: 46

The Big Swing with Jimmy Roberts
Podcast Episodes
S E5: The REAL Story Behind Grant Horvat’s Good Good Exit [not-audio_url] [/not-audio_url]

Duration: 1:00:55
How did Grant Horvat go from teaching golf on TikTok to building one of the most-watched YouTube golf brands in the world? In this episode, Jimmy Roberts dives deep with the creator-turned-entrepreneur. They talk YouTube…
S E3: What's Next for Golf Media with Chad Mumm & Jon Miller [not-audio_url] [/not-audio_url]

Duration: 1:13:47
From Happy Gilmore 2 to the collapse of Ryder Cup ratings, from LIV Golf’s stalled framework to the Netflix effect, this episode delivers insight, laughs, and serious business lessons — including some fun stories about s…
S E2: INSIDE the $200M+ Ryder Cup at Bethpage: How It All Happened [not-audio_url] [/not-audio_url]

Duration: 51:53
Jimmy Roberts goes behind the scenes with the power players shaping the 2025 Ryder Cup at Bethpage Black: Guy Kinnings (CEO, Ryder Cup Europe), Jeff Price (Chief Commercial Officer, PGA of America), and Larry Schwartz (G…
S E1: Eastside Golf’s WILD Ride: From Broke to Barack [not-audio_url] [/not-audio_url]

Duration: 52:12
Eastside Golf founders Earl Cooper and Olajuwon Ajanaku join Jimmy Roberts to share how they turned a side hustle into a multi-million dollar brand—collabing with Jordan Brand and landing retailers like Nordstrom and Dic…