S E45: How CEOs Decide If a Golf Sponsorship Is Worth It

S E45: How CEOs Decide If a Golf Sponsorship Is Worth It

Author: Big Swing Media September 2, 2026 Duration: 48:38
Golf sponsorship is big business—but some of its most important returns can’t be measured on a spreadsheet.Live from East Lake during the Tour Championship, Jimmy Roberts sits down with Coca-Cola President and CFO John Murphy and Southern Company Chairman, President and CEO Chris Womack. They explain how major companies evaluate golf partnerships, balance hard metrics against long-term brand value, and ultimately make the “go or no-go” decision on major investments.The conversation also explores Tom Cousins’ extraordinary transformation of East Lake, what the PGA TOUR’s eventual departure could mean for the community, and why golf’s rapidly growing business must protect the larger ecosystem that helped fuel its success.What you'll hear in this episode:How Tom Cousins helped transform East Lake through golf, housing and educationWhat could happen to East Lake after the Tour Championship moves onHow Coca-Cola and Southern Company measure the value of golf sponsorshipsWhy the economics of a partnership don’t always tell the entire storyLeadership lessons for confronting crises and making difficult decisions quickly🔔 Subscribe for new episodes every Wednesday▶️ Watch on YouTube | 🎙️ Listen on Apple Podcasts & Spotify📺 Airing on Golf Channel every Tuesday See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Hosted by sixteen-time Emmy winner and broadcasting legend Jimmy Roberts, The Big Swing with Jimmy Roberts goes far beyond the fairway. This isn't just another sports interview series; it's a deep exploration of the powerful forces and fascinating personalities driving the modern golf industry. Each episode features an intimate, one-on-one conversation with the executives, celebrities, and elite athletes who are actively shaping the game's future, from groundbreaking deals and major investments to the cultural trends redefining the sport. You'll hear candid stories and gain unparalleled access to the boardrooms and backstories behind the headlines. Presented by Big Swing Media, this podcast delivers a unique blend of sports, business, and insider perspective, offering listeners a sophisticated look at where the game is headed next. Tune in for thoughtful dialogues that reveal the strategy and passion fueling golf's biggest swings, both on and off the course.
Author: Language: English Episodes: 46

The Big Swing with Jimmy Roberts
Podcast Episodes
S E26: The LPGA Has a Massive Opportunity... But Can They Pull It Off? [not-audio_url] [/not-audio_url]

Duration: 46:52
The LPGA is having a moment — but can it turn momentum into something lasting?At the Chevron Championship, Jimmy Roberts sits down with Craig Kessler to discuss one of the most pivotal moments in the history of women’s g…
S E24: How DraftKings Turned an Idea Into BILLIONS | Jason Robins [not-audio_url] [/not-audio_url]

Duration: 48:00
DraftKings CEO Jason Robins joins Jimmy Roberts to break down the business of sports betting, fantasy sports, and the future of golf wagering. From startup beginnings to a multi-billion dollar company, this is a deep div…
S E23: The Masters Stories & Secrets | Jimmy Roberts [not-audio_url] [/not-audio_url]

Duration: 32:39
Jimmy Roberts shares his experiences covering The Masters, one of the most iconic events in golf, in a rare sit-down interview with Executive Producer Adrienne Gallagher. From unforgettable moments at Augusta National to…
S E22: GOLFZON Is QUIETLY Taking Over Golf [not-audio_url] [/not-audio_url]

Duration: 47:29
GOLFZON is one of the largest indoor golf companies in the world, powering thousands of simulator locations and reshaping how people play the game. CEO of GOLFZON America, Sean Pyun, joins Jimmy Roberts to explain how go…
S E21: Why YouTube Golf Is BEATING Traditional Golf | Grant Horvat [not-audio_url] [/not-audio_url]

Duration: 15:08
Grant Horvat has built one of the most-watched brands in golf without ever playing a PGA Tour event, and the numbers behind his growth are changing how the entire sport thinks about media, sponsorship, and what fans actu…
S E18: "I Was Ready to Lose It All." | Tisha Alyn Gets REAL [not-audio_url] [/not-audio_url]

Duration: 46:30
Tisha Alyn didn’t reach the heights she once dreamed of as a touring professional golfer.Instead, she built something entirely different.In this episode of The Big Swing with Jimmy Roberts, Tisha shares how she pivoted f…