How Moonwalk Fitness is Gamifying Health with Crypto Incentives

How Moonwalk Fitness is Gamifying Health with Crypto Incentives

Author: Brave Software September 5, 2024 Duration: 23:23

Caitlin Cook, Head of Growth at Moonwalk Fitness, shares how their product is gamifying health, leveraging Web3 technology and offering crypto incentives to get you moving. She also shares how they're targeting non-crypto native users in an effort to achieve mainstream adoption.


Key Takeaways: 

  • How you can join their steps challenges, deposit crypto like USDC or Solana and earn rewards for staying active

  • Strategies for integrating crypto technology into mainstream consumer applications

  • Ways they're engaging NFT and token communities

  • Future AI integration possibilities within gaming


Guest Bio: Caitlin Cook is Director of Growth at Moonwalk Fitness, a gamified fitness accountability tool built on Solana. After starting her career in finance at Deutsche Bank, Caitlin transitioned to crypto in 2020 to spearhead the creation and development of a crypto education platform for RIAs, family offices, and other institutional allocators. In June, 2022 Caitlin dove into DeFi full-time, becoming Head of Communications and Marketing for Hxro Labs, a core contributor to the derivatives and betting infrastructure project Hxro Network.

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Hosted by Brave Software, The Brave Technologist is a series for anyone curious about the real human impact of our digital evolution. It moves past the surface-level buzzwords to ask how technologies like AI, machine learning, and Web3 actually affect everyday decisions, privacy, and the fabric of society. The conversations here are grounded and thoughtful, prioritizing the user's perspective in a landscape often dominated by abstract visions of disruption. You'll hear from builders, thinkers, and technologists who are shaping these tools, discussing not just what is possible, but what is responsible and meaningful. This podcast sits at the intersection of technology, business, and marketing, examining how these forces converge to shape our collective future. It’s for listeners who want to understand the "why" and "for whom" behind the code, offering a nuanced take that is often missing from tech commentary. Tune in for a deeper, more inclusive dialogue about the systems that are redesigning our world.
Author: Language: English Episodes: 100

The Brave Technologist
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