How Moonwalk Fitness is Gamifying Health with Crypto Incentives

How Moonwalk Fitness is Gamifying Health with Crypto Incentives

Author: Brave Software September 5, 2024 Duration: 23:23

Caitlin Cook, Head of Growth at Moonwalk Fitness, shares how their product is gamifying health, leveraging Web3 technology and offering crypto incentives to get you moving. She also shares how they're targeting non-crypto native users in an effort to achieve mainstream adoption.


Key Takeaways: 

  • How you can join their steps challenges, deposit crypto like USDC or Solana and earn rewards for staying active

  • Strategies for integrating crypto technology into mainstream consumer applications

  • Ways they're engaging NFT and token communities

  • Future AI integration possibilities within gaming


Guest Bio: Caitlin Cook is Director of Growth at Moonwalk Fitness, a gamified fitness accountability tool built on Solana. After starting her career in finance at Deutsche Bank, Caitlin transitioned to crypto in 2020 to spearhead the creation and development of a crypto education platform for RIAs, family offices, and other institutional allocators. In June, 2022 Caitlin dove into DeFi full-time, becoming Head of Communications and Marketing for Hxro Labs, a core contributor to the derivatives and betting infrastructure project Hxro Network.

----------------------------------------------------------------------------------------

About this Show:

The Brave Technologist is here to shed light on the opportunities and challenges of emerging tech. To make it digestible, less scary, and more approachable for all!

Join us as we embark on a mission to demystify artificial intelligence, challenge the status quo, and empower everyday people to embrace the digital revolution. Whether you're a tech enthusiast, a curious mind, or an industry professional, this podcast invites you to join the conversation and explore the future of AI together.

The Brave Technologist Podcast is hosted by Luke Mulks, VP Business Operations at Brave Software—makers of the privacy-respecting Brave browser and Search engine, and now powering AI everywhere with the Brave Search API.

Music by: Ari Dvorin

Produced by: Sam Laliberte

 


Hosted by Brave Software, The Brave Technologist is a series for anyone curious about the real human impact of our digital evolution. It moves past the surface-level buzzwords to ask how technologies like AI, machine learning, and Web3 actually affect everyday decisions, privacy, and the fabric of society. The conversations here are grounded and thoughtful, prioritizing the user's perspective in a landscape often dominated by abstract visions of disruption. You'll hear from builders, thinkers, and technologists who are shaping these tools, discussing not just what is possible, but what is responsible and meaningful. This podcast sits at the intersection of technology, business, and marketing, examining how these forces converge to shape our collective future. It’s for listeners who want to understand the "why" and "for whom" behind the code, offering a nuanced take that is often missing from tech commentary. Tune in for a deeper, more inclusive dialogue about the systems that are redesigning our world.
Author: Language: English Episodes: 100

The Brave Technologist
Podcast Episodes
Live From Rare Evo: Algorand's Roadmap to a Billion Users [not-audio_url] [/not-audio_url]

Duration: 26:16
Marc Vanlerberghe is the Chief Strategy and Marketing Officer at The Algorand Foundation. In this episode, Marc discusses how Algorand is driving mainstream adoption of blockchain technology, decentralizing its network a…
LIVE From Rare Evo: Crypto Wendy on Protecting Your Wealth in Crypto [not-audio_url] [/not-audio_url]

Duration: 18:34
Wendy O, cryptocurrency analyst and host of The O Show, discusses how one careless click can jeopardize your financial security. She shares practical advice for starting your journey in crypto, earning BAT, and protectin…
The SEC's Crypto Task Force, Explained [not-audio_url] [/not-audio_url]

Duration: 26:14
Hester M. Peirce, Commissioner at the U.S. Securities and Exchange Commission, discusses the SEC's new approach to regulation under the Crypto Task Force. She details the commission's efforts to foster a healthy, regulat…
AI Safety, Scam Tactics and Threat Mitigation [not-audio_url] [/not-audio_url]

Duration: 35:16
Assaf Kipnis, AI safety (intel and investigation) at ElevenLabs, discusses the evolving landscape of online safety, the sophisticated tactics of threat actors, and the role of regulation in shaping tech company responses…
The AI-Powered Workout: Inside Ergatta's Game-Based Habit System [not-audio_url] [/not-audio_url]

Duration: 25:44
Tom Aulet, Co-Founder and CEO of Ergatta, discusses how they're making workouts engaging and habit-forming by incorporating gaming elements and AI-driven personalization. He also delves into Ergatta's human-centric, iter…
The Evolution of Cybersecurity Tools and Automation [not-audio_url] [/not-audio_url]

Duration: 41:57
Angel Menendez, Staff Developer Advocate at n8n, discusses how AI is revolutionizing automation within enterprises, especially in the cybersecurity sector. He also shares the significance of self-hosting solutions like n…
He's Minted a Song a Day for 17 Years [not-audio_url] [/not-audio_url]

Duration: 37:41
Jonathan Mann, aka the Song a Day Guy, is a songwriter and Internet icon who has been writing and sharing an original song every day since 2009. We discuss his artistic journey, his experiences with NFTs, and the future…
Golf Meets Crypto: The Future of the Game [not-audio_url] [/not-audio_url]

Duration: 28:50
Jared Phillips, CEO of GolfN, discusses the intersection of golf and technology, focusing on how AI and crypto are transforming the golfing experience. He emphasizes a user-centric approach, making technology accessible…
Tokenized Finance: The New Era of Global Investing [not-audio_url] [/not-audio_url]

Duration: 26:39
Luke Mulks, Vice President of Business Operations at Brave Software, discusses the tokenization of finance, exploring how cryptocurrencies and blockchain technology are reshaping the financial landscape. He also discusse…