LIVE from Rare Evo: How Citi is Bridging The Gap Between Web2 and Web3

LIVE from Rare Evo: How Citi is Bridging The Gap Between Web2 and Web3

Author: Brave Software September 10, 2025 Duration: 18:22

Ryan Rugg, Global Head of Digital Assets for Citibank's Treasury and Trade Solutions (TTS), discusses their approach to integrating Web 2.0 and 3.0. She shares insights on Citi Token Service, a new solution designed to provide 24/7 liquidity and borderless transactions, and explains how it simplifies user experience by obfuscating blockchain complexity.

Key Takeaways: 

  • The future potential of digital assets and blockchain technology in transforming financial services and enabling faster, more efficient transactions globally

  • The importance of regulatory compliance and collaboration with regulators to ensure responsible innovation

  • The value of daily standups in driving agile development

  • Mutual learning opportunities between traditional finance institutions and Web 3.0 projects

Guest Bio: Ryan Hugg is the Global Head of Digital Assets for Citibank's Treasury and Trade Solutions (TTS), helping clients streamline treasury, payments, and commerce. She recently led the launch of Citi Token Services, a blockchain-based solution enabling 24/7 liquidity transfers and integrating tokenized deposits and smart contracts into Citi's global network.

Previously, Ryan led IBM's Americas blockchain team, advising clients on tokenization, identity, and sustainability strategies. Her team helped launch New York's Excelsior Pass, a digital health wallet used by millions, now serving as a model for other credential systems.

A passionate advocate for diversity in leadership, she has led multiple initiatives to advance female representation, and mentors emerging leaders toward executive roles.

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About this Show:

The Brave Technologist is here to shed light on the opportunities and challenges of emerging tech. To make it digestible, less scary, and more approachable for all!

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The Brave Technologist Podcast is hosted by Luke Mulks, VP Business Operations at Brave Software—makers of the privacy-respecting Brave browser and Search engine, and now powering AI everywhere with the Brave Search API.

Music by: Ari Dvorin

Produced by: Sam Laliberte

 


Hosted by Brave Software, The Brave Technologist is a series for anyone curious about the real human impact of our digital evolution. It moves past the surface-level buzzwords to ask how technologies like AI, machine learning, and Web3 actually affect everyday decisions, privacy, and the fabric of society. The conversations here are grounded and thoughtful, prioritizing the user's perspective in a landscape often dominated by abstract visions of disruption. You'll hear from builders, thinkers, and technologists who are shaping these tools, discussing not just what is possible, but what is responsible and meaningful. This podcast sits at the intersection of technology, business, and marketing, examining how these forces converge to shape our collective future. It’s for listeners who want to understand the "why" and "for whom" behind the code, offering a nuanced take that is often missing from tech commentary. Tune in for a deeper, more inclusive dialogue about the systems that are redesigning our world.
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The Brave Technologist
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