S2 E9: Global Supply Chain Strategy with Ying Liu

S2 E9: Global Supply Chain Strategy with Ying Liu

Author: Sera Evcimen March 19, 2024 Duration: 1:17:51

This podcast episode features an in-depth conversation with Ying Liu CEO of BlueLake Packaging, a seasoned expert in hardware product development and the sustainable packaging industry. Drawing from her extensive experience, including building Apple's supply chain infrastructure in China, Ying shares valuable insights on

  • outsourcing vs. insourcing,
  • establishing strong supplier relationships,
  • the importance of quality in product development,
  • the challenges of scaling production and
  • the critical role of sustainability in manufacturing.

Ying emphasizes the need for financial prudence, leveraging community support, and the importance of assembling a competent team. Through practical advice and personal anecdotes, this episode offers hardware entrepreneurs a comprehensive guide on bringing their innovative ideas to market, maintaining high standards of quality, and making sustainable choices in their manufacturing processes.

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Music by: Tom Stoke (in addition to royalty-free music provided by Descript)

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Sera Evcimen hosts The Builder Circle™: The Hardware Startup Success Podcast, a resource created specifically for those navigating the uniquely challenging path of bringing a physical product to life. This isn't about generic business advice; it's a deep, practical conversation focused on the realities of hardware-the long development cycles, tight budgets, and complex risks that can intimidate even the most passionate founders. Each episode functions like a chapter in a vital curriculum, breaking down the concrete methods and proven processes needed to move from concept to a functioning company. You'll hear candid discussions that demystify the entire journey, offering clarity on the "unknown unknowns" that often derail promising ventures. For entrepreneurs, engineers, and builders committed to creating a successful hardware system, this podcast provides the grounded insights and strategic thinking necessary to tackle those difficulties head-on. Tune in for actionable guidance that meets the specific demands of building something real in the world of technology and entrepreneurship.
Author: Language: English Episodes: 28

The Builder Circle™: The Hardware Startup Success Podcast
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