AI in marketing the good, the bad, and the reality with Stuart Wilks and Kristian Downer

AI in marketing the good, the bad, and the reality with Stuart Wilks and Kristian Downer

Author: Ayo Abbas, Marketing Consultant July 25, 2025 Duration: 39:47

In this episode, Ayo Abbas kicks off a mini-series exploring how marketers are using AI across industries. She interviews Stuart Wilks and Kristian Downer about the practical realities of AI adoption, sharing real-world examples, concerns, and the future of marketing with artificial intelligence.

Key takeaways

Stuart and Kristian shared:

  • How to unlock AI's creative potential while preserving brand authenticity
  • Ways to build robust AI governance that enables innovation
  • What effective AI leadership looks like in progressive marketing teams
  • The opportunity to create sustainable competitive advantages in an AI-driven market
  • How to strategically position your team for the AI-enhanced future

Resources and links

Abbas Marketing

Limeslade

Dowsocial Marketing

Fyxer.ai - Meeting management and transcription tool

NotebookLM - Document summarisation and podcast creation

Crystal Knows - LinkedIn profile analysis tool

Social Media Marketing podcast - AI marketing resources and tools

MIT study on AI making people lazy

About the show

The Built Environment Marketing Show is hosted by marketing consultant and content creator Ayo Abbas from Abbas Marketing. It is a show that is unashamedly about marketing for architects and engineers, as well as bringing forward voices that we don't always get to hear.  

Ways you can support this show

📲 Share about the show on socials

🔗 Follow us on Apple or Spotify

📝 Leave us a review on Apple or Spotify

💬 Tell a friend about the show who you think will benefit.


Hosted by marketing consultant Ayo Abbas, The Built Environment Marketing Show carves out a necessary space for professionals in architecture and engineering. This isn't a general business podcast; it's a focused conversation on the specific strategies and tactics that resonate within the built environment. Ayo brings forward voices and perspectives that often go unheard in mainstream marketing discussions, ensuring the content is both relevant and refreshingly practical. Each episode is built on the premise that effective marketing for these creative, technical fields requires a specialized approach. You'll hear from experts who understand not just marketing theory, but what actually works when trying to reach clients, win projects, and build a reputation in these industries. The discussions move beyond abstract ideas to deliver actionable hints and tips you can apply directly to your practice. Tuning into this podcast means getting a candid look at the challenges and opportunities of promoting design and engineering services, all from a host and guests who have been in the trenches. It’s an independent resource dedicated to making marketing feel less like a foreign language and more like a powerful tool for growth.
Author: Language: English Episodes: 100

The Built Environment Marketing Show:  marketing strategies and tactics for architects and engineers
Podcast Episodes
Using spoken communication to build confidence and authority [not-audio_url] [/not-audio_url]

Duration: 34:50
In this episode, Ayo Abbas interviews Tom Coupe, founder of Design Communication Training and former communications leader at David Chipperfield Architects, Heatherwick Studio, and Squint Opera. Tom discusses how archite…
Architecture and construction industry awards from three perspectives [not-audio_url] [/not-audio_url]

Duration: 19:25
Welcome to the Built Environment Marketing Show hosted by me, marketer Ayo Abbas from Abbas Marketing. In this episode, I share some of my experiences of being involved in industry awards from three perspectives, as a ju…
The Built Environment Marketing Show is back for 2025 [not-audio_url] [/not-audio_url]

Duration: 4:34
We're back baby!! Welcome to the Built Environment Marketing Show hosted by me, marketer Ayo Abbas from Abbas Marketing. This episode is a short one where I'll be sharing more on how I'm planning to take this show forwar…
End of year marketing special 2024 with Ayo Abbas [not-audio_url] [/not-audio_url]

Duration: 29:25
Today's episode is a veritable ride around The Built Environment Marketing Show podcast in 2024 in our End of year marketing special. It's one where I round up and share the main facts and figures for how this show has p…