The Built Environment Marketing Show: marketing strategies and tactics for architects and engineers
Most built environment firms know networking matters but are they actually in the right rooms? In this solo episode, I share a real decision I had to make between two events on the same day, and why choosing the less familiar option led to two potential project conversations by the time I got home.
This episode looks at why strategic networking has to match your positioning and what happens when it doesn't.
If you're an architect, engineer, or consultant spending time going to events that aren't converting, this one's for you.
About the show
The Built Environment Marketing Show is hosted by marketing consultant and content creator Ayo Abbas from Abbas Marketing. It is a show that is unashamedly about marketing for architects and engineers, as well as bringing forward voices that we don't always get to hear.
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