The Built Environment Marketing Show: marketing strategies and tactics for architects and engineers
In this solo episode, I share real data from my own LinkedIn performance (impressions down 17%, engagement up 19%), unpacs how the new 360Brew algorithm is changing the rules, and explain why passive scrolling is quietly killing your reach. If you've been wondering why fewer people seem to be seeing your content, or whose content you've stopped seeing, this episode gives you the answers and a clear action plan.
Resources and links
BEMS roundup episode from end of 2025
Reports on the 360Brew algorithm
LinkedIn Post Performance Tracker and/or training ayo@abbasmarketing.com
About the show
The Built Environment Marketing Show is a show that is unashamedly about marketing for architects and engineers, as well as bringing forward voices that we don't always get to hear.
Donate to help cover the costs for making this show
📲 Share about the show on socials
🔗 Follow us on Apple or Spotify
📝 Leave us a review on Apple or Spotify
💬 Tell a friend about the show who you think will benefit.