The Built Environment Marketing Show: marketing strategies and tactics for architects and engineers
What does it look like when comms professionals get fed up of seeing the same mistakes and decide to do something about it? That's exactly how the BE Comms Collective was born.
In this episode, I’m joined by Aceil Haddad (founder of Matt PR) and Lisa Levy (independent comms consultant) to introduce the BE Comms Collective, a group of senior strategic communications specialists tackling the chronic comms failures they see across built environment organisations.
Together we break down the seven deadly sins of built environment communications: from missing the bigger picture to a lack of crisis preparedness, short-term thinking to leadership that fails to listen.
We also introduce a free diagnostic tool that helps organisational leaders identify which comms challenges are most pressing which you can access here https://www.matt-pr.com/get-diagnosed, and we explain how the Collective brings the right senior expertise to each brief.
The Built Environment Marketing Show is a show that is unashamedly about marketing for architects and engineers, as well as bringing forward voices that we don't always get to hear.
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