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The seven deadly sins of built environment comms with Aceil Haddad, Lisa Levy and Ayo Abbas

The seven deadly sins of built environment comms with Aceil Haddad, Lisa Levy and Ayo Abbas

Author: Ayo Abbas, Marketing Consultant April 10, 2026 Duration: 25:21
The Built Environment Marketing Show: marketing strategies and tactics for architects and engineers
ArtsBusinessDesignEntrepreneurshipMarketing

What does it look like when comms professionals get fed up of seeing the same mistakes and decide to do something about it? That's exactly how the BE Comms Collective was born.

In this episode, I’m joined by Aceil Haddad (founder of Matt PR) and Lisa Levy (independent comms consultant) to introduce the BE Comms Collective, a group of senior strategic communications specialists tackling the chronic comms failures they see across built environment organisations.

Together we break down the seven deadly sins of built environment communications: from missing the bigger picture to a lack of crisis preparedness, short-term thinking to leadership that fails to listen.

We also introduce a free diagnostic tool that helps organisational leaders identify which comms challenges are most pressing which you can access here https://www.matt-pr.com/get-diagnosed, and we explain how the Collective brings the right senior expertise to each brief.

If your organisation is navigating major infrastructure, stakeholder engagement, or reputation management, this one's for you.

About the show

The Built Environment Marketing Show is a show that is unashamedly about marketing for architects and engineers, as well as bringing forward voices that we don't always get to hear.

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Hosted by marketing consultant Ayo Abbas, The Built Environment Marketing Show carves out a necessary space for professionals in architecture and engineering. This isn't a general business podcast; it's a focused conversation on the specific strategies and tactics that resonate within the built environment. Ayo brings forward voices and perspectives that often go unheard in mainstream marketing discussions, ensuring the content is both relevant and refreshingly practical. Each episode is built on the premise that effective marketing for these creative, technical fields requires a specialized approach. You'll hear from experts who understand not just marketing theory, but what actually works when trying to reach clients, win projects, and build a reputation in these industries. The discussions move beyond abstract ideas to deliver actionable hints and tips you can apply directly to your practice. Tuning into this podcast means getting a candid look at the challenges and opportunities of promoting design and engineering services, all from a host and guests who have been in the trenches. It’s an independent resource dedicated to making marketing feel less like a foreign language and more like a powerful tool for growth.
Author: Language: English Episodes: 50

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The Built Environment Marketing Show: marketing strategies and tactics for architects and engineers
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