End of year marketing special 2024 with Ayo Abbas

End of year marketing special 2024 with Ayo Abbas

Author: Ayo Abbas, Marketing Consultant December 13, 2024 Duration: 29:25

Today's episode is a veritable ride around The Built Environment Marketing Show podcast in 2024 in our End of year marketing special.

It's one where I round up and share the main facts and figures for how this show has performed, who has been on, the topics we've covered and what I think will be happening in 2025 marketing wise.

In this episode

  • Data and digits
  • Themes and clips
  • Predictions for 2025
  • What's next for the show
  • Bloopers and outakes

Thanks so much for listening to the show and to everyone who has taken time out this year to contribute to the podcast. It's really appreciated.

Freebies from 2024

Social media marketing posting checklist

Practical Snacks Mini-series Playbook

esources and links

Abbas Marketing

Hutton

&Agency

About the show

The Built Environment Marketing Show is hosted by marketing consultant and content creator Ayo Abbas from Abbas Marketing. It is a show that is unashamedly about marketing for architects and engineers, as well as bringing forward voices that we don't always get to hear.  

BOOK A CALL TO TALK ABOUT WORKING WITH ME IN 2025.

Ways you can support this show

📲 Share about the show on socials

🔗 Follow us on Apple or Spotify

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💬 Tell a friend about the show who you think will benefit.

Episodes in 2024

Ep 80: Crafting authentic brands and storytelling in the built environment with Emma Hutton and Nina Farrell

Ep 79 : UK Government budget marketing next steps special with Ayo Abbas, Stacey Meadwell and Shirin Iqbal

Ep 78 : Positioning for the future: Creating a brave, new brand strategy and voice, Fliss Childs

Ep 77: How to win your first projects as a new built environment company?

Ep76: Podcast guesting: here's how to secure more [Practical Snacks mini-series]

Ep 75: Email marketing tips to boost your business bottom line [Practical Snacks mini-series]

Ep 74: SEO basics to keep your content on top [Practical Snacks mini-series]

Ep 73: How to maximise impact on your website home page

Ep 72: Introducing ‘The Practical Snacks’ mini-series

Ep 71: Finding the right marketing approach as a small architecture practice, Jon Clayton

Ep 70: What marketing tip would you give a practice starting out today?

Ep 69: Event business development and networking tips

Ep 68: Ep 68: Are you ready to make it happen?

Ep 67: How to make sure you get the most value out of industry event?

Ep 66: Getting prepared for UKREiiF 2024 with Dean McCauley-Bove and Nathan Spencer

Ep 65: Successful marketing starts with messaging, targeting and positioning

Ep 64: Finding your voice to spark change with Professor Sadie Morgan OBE

Ep 63: The hidden features of LinkedIn: How to power-up your content’s impact

Ep 62: Introducing AI: get smarter with your built environment marketing


Hosted by marketing consultant Ayo Abbas, The Built Environment Marketing Show carves out a necessary space for professionals in architecture and engineering. This isn't a general business podcast; it's a focused conversation on the specific strategies and tactics that resonate within the built environment. Ayo brings forward voices and perspectives that often go unheard in mainstream marketing discussions, ensuring the content is both relevant and refreshingly practical. Each episode is built on the premise that effective marketing for these creative, technical fields requires a specialized approach. You'll hear from experts who understand not just marketing theory, but what actually works when trying to reach clients, win projects, and build a reputation in these industries. The discussions move beyond abstract ideas to deliver actionable hints and tips you can apply directly to your practice. Tuning into this podcast means getting a candid look at the challenges and opportunities of promoting design and engineering services, all from a host and guests who have been in the trenches. It’s an independent resource dedicated to making marketing feel less like a foreign language and more like a powerful tool for growth.
Author: Language: English Episodes: 50

The Built Environment Marketing Show:  marketing strategies and tactics for architects and engineers
Podcast Episodes
Are you networking in the right rooms? with Ayo Abbas [not-audio_url] [/not-audio_url]

Duration: 13:43
Welcome back to The Built Environment Marketing Show hosted by me Ayo Abbas.Most built environment firms know networking matters but are they actually in the right rooms? In this solo episode, I share a real decision I h…
Communicating your value: lessons learned from 25 years in marketing [not-audio_url] [/not-audio_url]

Duration: 10:15
This month is the 25th anniversary of podcast host Ayo Abbas starting work in the construction sector so she shares some lessons she's learned about the importance of articulating value that will help you whether you wor…
2025 reflections and a nod to '26 [not-audio_url] [/not-audio_url]

Duration: 21:46
Today's episode is a veritable ride around The Built Environment Marketing Show podcast in 2025 in our End of year reflections and predictions.It's one where I round up and share the main facts and figures for how this s…
Why marketing funnels don't work for B2B and what to do instead [not-audio_url] [/not-audio_url]

Duration: 37:37
Marketing consultant Anna O'Riordan joins me, Ayo Abbas to challenge the B2B marketing funnel. Often heralded as the gospel of all types of marketing, we explore why traditional funnel thinking fails in B2B environments…
Lessons learned from 5 years of podcasting [not-audio_url] [/not-audio_url]

Duration: 7:15
In this episode, I Ayo Abbas, founder of Abbas Marketing and host of this podcast share some of my thoughts on this very podcast turning 5 on July 3rd. Resources and linksAbbas MarketingAbout the showThe Built Environmen…
Using spoken communication to build confidence and authority [not-audio_url] [/not-audio_url]

Duration: 34:50
In this episode, Ayo Abbas interviews Tom Coupe, founder of Design Communication Training and former communications leader at David Chipperfield Architects, Heatherwick Studio, and Squint Opera. Tom discusses how archite…
Architecture and construction industry awards from three perspectives [not-audio_url] [/not-audio_url]

Duration: 19:25
Welcome to the Built Environment Marketing Show hosted by me, marketer Ayo Abbas from Abbas Marketing. In this episode, I share some of my experiences of being involved in industry awards from three perspectives, as a ju…