Ep 08: Communications, Community & Context with Julia Nicholls, Squire and Partners

Ep 08: Communications, Community & Context with Julia Nicholls, Squire and Partners

Author: Ayo Abbas, Marketing Consultant September 29, 2020 Duration: 37:54

 Welcome to Marketing In Times of Crisis and I’m your host Ayo Abbas, a freelance marketing consultant.  My guest today is the brilliant Communications and PR Director from architectural practice, Squire and Partners, Julia Nicholls. 

Key takeaways 

  • How the practice and brand has evolved over Julia’s career from 30 people to 250 and what this has meant for their comms approach
  • Their practice with its unique set up as an architect and also small scale developer and how their office moves over the years have also been spurred on by playing their part in the local community
  • She touches on their overall approach to comms, branding and thought leadership
  • She also gives her tips about things that other practices can be doing now as the market gets tougher.

Resources 

Abbas Marketing 

Squire and Partners

Architecture Foundation 100 day studio

Recorded on Thursday 17 Sept 2020.

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Hosted by marketing consultant Ayo Abbas, The Built Environment Marketing Show carves out a necessary space for professionals in architecture and engineering. This isn't a general business podcast; it's a focused conversation on the specific strategies and tactics that resonate within the built environment. Ayo brings forward voices and perspectives that often go unheard in mainstream marketing discussions, ensuring the content is both relevant and refreshingly practical. Each episode is built on the premise that effective marketing for these creative, technical fields requires a specialized approach. You'll hear from experts who understand not just marketing theory, but what actually works when trying to reach clients, win projects, and build a reputation in these industries. The discussions move beyond abstract ideas to deliver actionable hints and tips you can apply directly to your practice. Tuning into this podcast means getting a candid look at the challenges and opportunities of promoting design and engineering services, all from a host and guests who have been in the trenches. It’s an independent resource dedicated to making marketing feel less like a foreign language and more like a powerful tool for growth.
Author: Language: English Episodes: 100

The Built Environment Marketing Show:  marketing strategies and tactics for architects and engineers
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