Finding your voice to spark change with Professor Sadie Morgan

Finding your voice to spark change with Professor Sadie Morgan

Author: Ayo Abbas, Marketing Consultant March 15, 2024 Duration: 37:53

Hello and welcome to this special episode of The Built Environment Marketing Show. My guest today is Professor Sadie Morgan OBE, co-founder from dRMM among many other things. March is shaping up as a month that shines a spotlight on women so it seems apt that the theme for this interview is finding your voice.

In this episode Sadie shares:

- How she found her voice

- The importance of having a mentor helped her to hone her speaking skills and voice 

- Her passion about championing good design and the importance of community

- Why she believes that the industry needs more diversity 

- Her plans for the future.

Resources and links

Abbas Marketing

dRMM

Quality of Life Foundation

Music in Offices - City of Women

National Infrastructure Commission

Ways you can support this show

The Built Environment Marketing Show is hosted by marketing consultant and content creator Ayo Abbas. It is unashamedly about marketing for architects and engineers as well as bringing forward voices that we don't ordinarily get to hear.  This show is independent and if you're a regular listener you can show your support by:



Hosted by marketing consultant Ayo Abbas, The Built Environment Marketing Show carves out a necessary space for professionals in architecture and engineering. This isn't a general business podcast; it's a focused conversation on the specific strategies and tactics that resonate within the built environment. Ayo brings forward voices and perspectives that often go unheard in mainstream marketing discussions, ensuring the content is both relevant and refreshingly practical. Each episode is built on the premise that effective marketing for these creative, technical fields requires a specialized approach. You'll hear from experts who understand not just marketing theory, but what actually works when trying to reach clients, win projects, and build a reputation in these industries. The discussions move beyond abstract ideas to deliver actionable hints and tips you can apply directly to your practice. Tuning into this podcast means getting a candid look at the challenges and opportunities of promoting design and engineering services, all from a host and guests who have been in the trenches. It’s an independent resource dedicated to making marketing feel less like a foreign language and more like a powerful tool for growth.
Author: Language: English Episodes: 100

The Built Environment Marketing Show:  marketing strategies and tactics for architects and engineers
Podcast Episodes
Getting ready for UKREiiF 2026 with Nathan Spencer [not-audio_url] [/not-audio_url]

Duration: 55:12
Today's episode of the podcast features Nathan Spencer, MD of UKREiiF which is taking place at the Royal Armouries in Leeds from May 19 - May 21.We talk through:What's happening at the event this year including must see…
"I'm just not seeing your stuff on LinkedIn" with Ayo Abbas [not-audio_url] [/not-audio_url]

Duration: 12:27
Welcome back to The Built Environment Marketing Show hosted by me Ayo Abbas.In this solo episode, I share real data from my own LinkedIn performance (impressions down 17%, engagement up 19%), unpacs how the new 360Brew a…
25 Years on: what's really changed in construction marketing [not-audio_url] [/not-audio_url]

Duration: 31:08
Welcome back to The Built Environment Marketing Show hosted by me Ayo Abbas.To mark me working for 25 years in the construction industry, this epsiode is an interview with my very first boss, Anna Hern from Ridgemount. T…
Are you networking in the right rooms? with Ayo Abbas [not-audio_url] [/not-audio_url]

Duration: 13:43
Welcome back to The Built Environment Marketing Show hosted by me Ayo Abbas.Most built environment firms know networking matters but are they actually in the right rooms? In this solo episode, I share a real decision I h…
Communicating your value: lessons learned from 25 years in marketing [not-audio_url] [/not-audio_url]

Duration: 10:15
This month is the 25th anniversary of podcast host Ayo Abbas starting work in the construction sector so she shares some lessons she's learned about the importance of articulating value that will help you whether you wor…
2025 reflections and a nod to '26 [not-audio_url] [/not-audio_url]

Duration: 21:46
Today's episode is a veritable ride around The Built Environment Marketing Show podcast in 2025 in our End of year reflections and predictions.It's one where I round up and share the main facts and figures for how this s…
Why marketing funnels don't work for B2B and what to do instead [not-audio_url] [/not-audio_url]

Duration: 37:37
Marketing consultant Anna O'Riordan joins me, Ayo Abbas to challenge the B2B marketing funnel. Often heralded as the gospel of all types of marketing, we explore why traditional funnel thinking fails in B2B environments…