Ep 09: Branding, Employee Ownership and Communications with Daire Hearne, Make

Ep 09: Branding, Employee Ownership and Communications with Daire Hearne, Make

Author: Ayo Abbas, Marketing Consultant October 9, 2020 Duration: 40:24

Welcome to the latest episode of Marketing In Times of Crisis. I’m your host Ayo Abbas, a built environment marketing consultant. Today my guest is Daire Hearne who heads up the global communications team at architectural firm Make. 

Key takeaways

  • Daire reflects on Make’s approach to communications – and why it’s about sharing engaging stories and being consistent. 

  • The one Make ethos and camaraderie – and how that helped them to band together during lockdown

  • The important role that being an Employee Owned Trust plays in the practice and how that influences all that they do

  • That we all now need to be thinking about going Digital First and that we all still have a lot to learn to achieve this. 

Resources

Make 

Abbas Marketing 

The Architecture Drawing Prize

Subscribe, Rate and Review
Don’t forgot to subscribe so you don’t miss an episode and rate us and review us while you’re there – it’s always great to hear what you think. 

Recorded on Monday September 28 2020.

If you like the show, do us a favour and leave us a review. It'll help more people to find us. Head to Apple podcasts to share some kind words. Thanks, Ayo


Hosted by marketing consultant Ayo Abbas, The Built Environment Marketing Show carves out a necessary space for professionals in architecture and engineering. This isn't a general business podcast; it's a focused conversation on the specific strategies and tactics that resonate within the built environment. Ayo brings forward voices and perspectives that often go unheard in mainstream marketing discussions, ensuring the content is both relevant and refreshingly practical. Each episode is built on the premise that effective marketing for these creative, technical fields requires a specialized approach. You'll hear from experts who understand not just marketing theory, but what actually works when trying to reach clients, win projects, and build a reputation in these industries. The discussions move beyond abstract ideas to deliver actionable hints and tips you can apply directly to your practice. Tuning into this podcast means getting a candid look at the challenges and opportunities of promoting design and engineering services, all from a host and guests who have been in the trenches. It’s an independent resource dedicated to making marketing feel less like a foreign language and more like a powerful tool for growth.
Author: Language: English Episodes: 100

The Built Environment Marketing Show:  marketing strategies and tactics for architects and engineers
Podcast Episodes
Lessons learned from 5 years of podcasting [not-audio_url] [/not-audio_url]

Duration: 7:15
In this episode, I Ayo Abbas, founder of Abbas Marketing and host of this podcast share some of my thoughts on this very podcast turning 5 on July 3rd. Resources and linksAbbas MarketingAbout the showThe Built Environmen…
Using spoken communication to build confidence and authority [not-audio_url] [/not-audio_url]

Duration: 34:50
In this episode, Ayo Abbas interviews Tom Coupe, founder of Design Communication Training and former communications leader at David Chipperfield Architects, Heatherwick Studio, and Squint Opera. Tom discusses how archite…
Architecture and construction industry awards from three perspectives [not-audio_url] [/not-audio_url]

Duration: 19:25
Welcome to the Built Environment Marketing Show hosted by me, marketer Ayo Abbas from Abbas Marketing. In this episode, I share some of my experiences of being involved in industry awards from three perspectives, as a ju…
The Built Environment Marketing Show is back for 2025 [not-audio_url] [/not-audio_url]

Duration: 4:34
We're back baby!! Welcome to the Built Environment Marketing Show hosted by me, marketer Ayo Abbas from Abbas Marketing. This episode is a short one where I'll be sharing more on how I'm planning to take this show forwar…
End of year marketing special 2024 with Ayo Abbas [not-audio_url] [/not-audio_url]

Duration: 29:25
Today's episode is a veritable ride around The Built Environment Marketing Show podcast in 2024 in our End of year marketing special. It's one where I round up and share the main facts and figures for how this show has p…