Ep 09: Branding, Employee Ownership and Communications with Daire Hearne, Make

Ep 09: Branding, Employee Ownership and Communications with Daire Hearne, Make

Author: Ayo Abbas, Marketing Consultant October 9, 2020 Duration: 40:24

Welcome to the latest episode of Marketing In Times of Crisis. I’m your host Ayo Abbas, a built environment marketing consultant. Today my guest is Daire Hearne who heads up the global communications team at architectural firm Make. 

Key takeaways

  • Daire reflects on Make’s approach to communications – and why it’s about sharing engaging stories and being consistent. 

  • The one Make ethos and camaraderie – and how that helped them to band together during lockdown

  • The important role that being an Employee Owned Trust plays in the practice and how that influences all that they do

  • That we all now need to be thinking about going Digital First and that we all still have a lot to learn to achieve this. 

Resources

Make 

Abbas Marketing 

The Architecture Drawing Prize

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Recorded on Monday September 28 2020.

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Hosted by marketing consultant Ayo Abbas, The Built Environment Marketing Show carves out a necessary space for professionals in architecture and engineering. This isn't a general business podcast; it's a focused conversation on the specific strategies and tactics that resonate within the built environment. Ayo brings forward voices and perspectives that often go unheard in mainstream marketing discussions, ensuring the content is both relevant and refreshingly practical. Each episode is built on the premise that effective marketing for these creative, technical fields requires a specialized approach. You'll hear from experts who understand not just marketing theory, but what actually works when trying to reach clients, win projects, and build a reputation in these industries. The discussions move beyond abstract ideas to deliver actionable hints and tips you can apply directly to your practice. Tuning into this podcast means getting a candid look at the challenges and opportunities of promoting design and engineering services, all from a host and guests who have been in the trenches. It’s an independent resource dedicated to making marketing feel less like a foreign language and more like a powerful tool for growth.
Author: Language: English Episodes: 100

The Built Environment Marketing Show:  marketing strategies and tactics for architects and engineers
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