Ep 56: Demonstrating the value of marketing with Rachel Davies, Hoare Lea, part II

Ep 56: Demonstrating the value of marketing with Rachel Davies, Hoare Lea, part II

Author: Ayo Abbas, Marketing Consultant September 29, 2023 Duration: 20:53

Welcome to The Built Environment Marketing show hosted by me, Ayo Abbas from Abbas Marketing. This episode is part II of my conversation with Rachel Davies from Hoare Lea. If you've not checked out part I, I'd advise you to before listening to this one.

In this episode, we cover:

• How we can gain more credibility as marketers

• The importance of innovation and creativity

• The role of AI in marketing

• Prioritising quality over quantity.

Resources


About the show

The Built Environment Marketing Show is a podcast for architects, engineers and marketers who want to do better marketing make sure you check out our sizable back catolgue of interviews and solo episodes if you're facing a marketing challenge.

Ways you can support this show

If you like this show don’t forget that you can help me to spread the word by:

  • Sharing about the show on social
  • Following us on Apple or Spotify
  • Leaving us a review on Apple or Spotify
  • Or telling a friend about the show who you think will benefit.


Hosted by marketing consultant Ayo Abbas, The Built Environment Marketing Show carves out a necessary space for professionals in architecture and engineering. This isn't a general business podcast; it's a focused conversation on the specific strategies and tactics that resonate within the built environment. Ayo brings forward voices and perspectives that often go unheard in mainstream marketing discussions, ensuring the content is both relevant and refreshingly practical. Each episode is built on the premise that effective marketing for these creative, technical fields requires a specialized approach. You'll hear from experts who understand not just marketing theory, but what actually works when trying to reach clients, win projects, and build a reputation in these industries. The discussions move beyond abstract ideas to deliver actionable hints and tips you can apply directly to your practice. Tuning into this podcast means getting a candid look at the challenges and opportunities of promoting design and engineering services, all from a host and guests who have been in the trenches. It’s an independent resource dedicated to making marketing feel less like a foreign language and more like a powerful tool for growth.
Author: Language: English Episodes: 50

The Built Environment Marketing Show:  marketing strategies and tactics for architects and engineers
Podcast Episodes
Building visibility through thought leadership with Ayo Abbas [not-audio_url] [/not-audio_url]

Duration: 9:57
Why do some people get seen and others don't? In this solo episode, Ayo talks visibility and thought leadership, and the invisible work sitting underneath both.Nobody just lands on a stage, a panel or an advisory board.…
Is marketing a 'dirty' word in architecture? with Rachael Bernstone [not-audio_url] [/not-audio_url]

Duration: 46:35
In this episode, Ayo talks to Rachael Bernstone, founder of Sounds Like Design and former architecture journalist of nearly 25 years, about why marketing has such a bad reputation inside architecture practices — and what…
What to do when things don't go quite to plan with Ayo Abbas [not-audio_url] [/not-audio_url]

Duration: 12:48
The Built Environment Marketing Show hosted by Ayo Abbas, strategic marketing consultant from Abbas Marketing. Book an intro call with AyoToday's episode is all about what actually happens when things go sideways midway…
Getting ready for UKREiiF 2026 with Nathan Spencer [not-audio_url] [/not-audio_url]

Duration: 55:12
Today's episode of the podcast features Nathan Spencer, MD of UKREiiF which is taking place at the Royal Armouries in Leeds from May 19 - May 21.We talk through:What's happening at the event this year including must see…
"I'm just not seeing your stuff on LinkedIn" with Ayo Abbas [not-audio_url] [/not-audio_url]

Duration: 12:27
Welcome back to The Built Environment Marketing Show hosted by me Ayo Abbas.In this solo episode, I share real data from my own LinkedIn performance (impressions down 17%, engagement up 19%), unpacs how the new 360Brew a…
25 Years on: what's really changed in construction marketing [not-audio_url] [/not-audio_url]

Duration: 31:08
Welcome back to The Built Environment Marketing Show hosted by me Ayo Abbas.To mark me working for 25 years in the construction industry, this epsiode is an interview with my very first boss, Anna Hern from Ridgemount. T…