Ep 15: Phones, People and Pancakes!!! with Graham Handley and Susie Lober

Ep 15: Phones, People and Pancakes!!! with Graham Handley and Susie Lober

Author: Ayo Abbas, Marketing Consultant February 12, 2021 Duration: 30:10

Welcome to the latest episode of Marketing In Times of Crisis hosted by me, Ayo Abbas, a marketing consultant who specialises in all things built environment.  

Today's guests are someone I've known for years from when she worked at Foster and Partners and I was at Arup, fellow Marketing Consultant Susie Lober and one of her clients' Graham Handley who runs his own practice in Cambridge.  
It's an interesting fun chat that I really enjoyed and I hope you do too. 

Key takeaways

  • Marketing is all about relationships and making human connections. Make sure you keep in touch and don't be afraid to pick up the phone. 
  • Word of Mouth and your digital presence are important, once you start, make sure you keep everything current.
  • Be yourself and do marketing that represents what's important to you (pancakes, books etc :).  It'll resonate with your clients too.

Rate and review us
Please don’t forget to rate and review us if you’re listening on Apple podcasts as it’s lovely to hear what you think plus it helps us to spread the word. 

Resources
Graham Handley Architects
Abbas Marketing website
Lober Marketing

Recorded on Friday 15 January 2021. 

If you like the show, do us a favour and leave us a review. It'll help more people to find us. Head to Apple podcasts to share some kind words. Thanks, Ayo


Hosted by marketing consultant Ayo Abbas, The Built Environment Marketing Show carves out a necessary space for professionals in architecture and engineering. This isn't a general business podcast; it's a focused conversation on the specific strategies and tactics that resonate within the built environment. Ayo brings forward voices and perspectives that often go unheard in mainstream marketing discussions, ensuring the content is both relevant and refreshingly practical. Each episode is built on the premise that effective marketing for these creative, technical fields requires a specialized approach. You'll hear from experts who understand not just marketing theory, but what actually works when trying to reach clients, win projects, and build a reputation in these industries. The discussions move beyond abstract ideas to deliver actionable hints and tips you can apply directly to your practice. Tuning into this podcast means getting a candid look at the challenges and opportunities of promoting design and engineering services, all from a host and guests who have been in the trenches. It’s an independent resource dedicated to making marketing feel less like a foreign language and more like a powerful tool for growth.
Author: Language: English Episodes: 100

The Built Environment Marketing Show:  marketing strategies and tactics for architects and engineers
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