Ep 19: Part III: Clients, Copy and Websites with  Nikita Morell, Amy Edwards and Dave Sharp

Ep 19: Part III: Clients, Copy and Websites with Nikita Morell, Amy Edwards and Dave Sharp

Author: Ayo Abbas, Marketing Consultant June 4, 2021 Duration: 31:17

Welcome to Marketing In Times of Recovery and I'm your host Ayo Abbas a built environment marketing consultant from Abbas Marketing.  And here’s the third and final part of my Australian takeover special.   If you’ve not checked out part I and part II make sure you do before listening to this one.

My guests of course are:


To finish off our interview this time we look at 

  • How to attract the right clients that you really want to work with who just get you and what you stand for
  • Why it’s important to find your authentic voice and not be lost in a world of archi-speak
  • How to develop a website that speaks to your target audience
  • Why marketing is often seen as a dirty word and why this shouldn’t be the case. 

This is the final part of a three-part special recorded on Thurs May 06 2021.

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Hosted by marketing consultant Ayo Abbas, The Built Environment Marketing Show carves out a necessary space for professionals in architecture and engineering. This isn't a general business podcast; it's a focused conversation on the specific strategies and tactics that resonate within the built environment. Ayo brings forward voices and perspectives that often go unheard in mainstream marketing discussions, ensuring the content is both relevant and refreshingly practical. Each episode is built on the premise that effective marketing for these creative, technical fields requires a specialized approach. You'll hear from experts who understand not just marketing theory, but what actually works when trying to reach clients, win projects, and build a reputation in these industries. The discussions move beyond abstract ideas to deliver actionable hints and tips you can apply directly to your practice. Tuning into this podcast means getting a candid look at the challenges and opportunities of promoting design and engineering services, all from a host and guests who have been in the trenches. It’s an independent resource dedicated to making marketing feel less like a foreign language and more like a powerful tool for growth.
Author: Language: English Episodes: 100

The Built Environment Marketing Show:  marketing strategies and tactics for architects and engineers
Podcast Episodes
Ep 48: The changing social media landscape with Ayo Abbas [not-audio_url] [/not-audio_url]

Duration: 16:04
Today's episode is a solo one where I'm sharing my thoughts on the changing social media landscape - what's hot and what's not. It's adapted from a talk that I did as part of CommsFest last month, an event for housing as…
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Today’s interview is where we go stateside as I interview Andrew Athias, who is the Digital Director for Silvi Materials in Philadelphia. Silvi Materials is a great example of a traditional construction firm trying somet…
Ep 44: ChatGPT and AI: A big opportunity? [not-audio_url] [/not-audio_url]

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Welcome back to the new season of The Built Environment Marketing Show.And to mix things up this year I'll be doing a mix of solo episodes and interviews and still publishing once a month.Today's episode is hosted by me…
Ep 43: End of the year marketing roundup and look to '23 [not-audio_url] [/not-audio_url]

Duration: 26:35
Hello and welcome to The Built Environment Marketing Show roundup hosted by marketing consultant Ayo Abbas from Abbas Marketing. In this episode, I share:the marketing trends I think we should be paying attention to in '…
Ep 42: Research, resi and Gen Z with Sarah Canning and Deenie Lee [not-audio_url] [/not-audio_url]

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Ep 40: Securing PR without projects, Hannah Cox [not-audio_url] [/not-audio_url]

Duration: 35:05
Today’s special interview is a deep dive into ‘Securing PR without projects.’ My guest was creative PR expert Hannah Cox MCIPR.We covered everything from the difference between press and PR, what journalists really want,…