Ep 25: Finding your niche and focus with Magnus Ström, Ström Architects

Ep 25: Finding your niche and focus with Magnus Ström, Ström Architects

Author: Ayo Abbas, Marketing Consultant October 29, 2021 Duration: 29:50

Hello and welcome to Marketing In Times of Recovery, the bi-weekly built environment marketing podcast. And I’m your host Ayo Abbas, founder and director of Abbas Marketing.  

Today my guest is Magnus Ström from Ström Architects who design one-off high-end houses.  

Magnus takes a laser-focused approach to marketing and in this interview, we touch on how: 

  • the practice focuses on a very specific niche and the challenges surrounding finding and working with one-off, private clients 
  • they approach the media and awards 
  • social media and digital has played a huge role in their business. 

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This episode was recorded on 08 October 2021.

Resources

Abbas Marketing

Ström Architects

Dave Sharp – Instagram is dead - MITR podcast

Hufton + Crow  Photography

James Silverman Photography

John Pawson

Gino Wickman

Greg McKeown – essentialism

Seth Godin – This is Marketing

The Business of Architecture podcast 

If you like the show, do us a favour and leave us a review. It'll help more people to find us. Head to Apple podcasts to share some kind words. Thanks, Ayo


Hosted by marketing consultant Ayo Abbas, The Built Environment Marketing Show carves out a necessary space for professionals in architecture and engineering. This isn't a general business podcast; it's a focused conversation on the specific strategies and tactics that resonate within the built environment. Ayo brings forward voices and perspectives that often go unheard in mainstream marketing discussions, ensuring the content is both relevant and refreshingly practical. Each episode is built on the premise that effective marketing for these creative, technical fields requires a specialized approach. You'll hear from experts who understand not just marketing theory, but what actually works when trying to reach clients, win projects, and build a reputation in these industries. The discussions move beyond abstract ideas to deliver actionable hints and tips you can apply directly to your practice. Tuning into this podcast means getting a candid look at the challenges and opportunities of promoting design and engineering services, all from a host and guests who have been in the trenches. It’s an independent resource dedicated to making marketing feel less like a foreign language and more like a powerful tool for growth.
Author: Language: English Episodes: 100

The Built Environment Marketing Show:  marketing strategies and tactics for architects and engineers
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