Ep 26: Customers, Strategy and Campaigns with Helen Kettleborough, Gleeds

Ep 26: Customers, Strategy and Campaigns with Helen Kettleborough, Gleeds

Author: Ayo Abbas, Marketing Consultant November 12, 2021 Duration: 34:56

Hello and welcome to Marketing In Times of Recovery, the bi-weekly built environment marketing podcast. And I’m your host Ayo Abbas, founder and director of Abbas Marketing.  

Today my guest is Helen Kettlebrorough from Gleeds. Gleeds is a company whose marketing has caught my attention in the past few years for being smart, distinctive and colourful.  

In our conversation, we cover how Gleeds marketing is:  

  • moving towards being more strategic and customer-focused
  • taking a sector-focused and campaign led approach
  • having a clear brand and tone of voice that is both professional and playful 
  • using LinkedIn to drive relationships and business

This episode was recorded on 26 October 2021.


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Resources

Abbas Marketing

Gleeds


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Hosted by marketing consultant Ayo Abbas, The Built Environment Marketing Show carves out a necessary space for professionals in architecture and engineering. This isn't a general business podcast; it's a focused conversation on the specific strategies and tactics that resonate within the built environment. Ayo brings forward voices and perspectives that often go unheard in mainstream marketing discussions, ensuring the content is both relevant and refreshingly practical. Each episode is built on the premise that effective marketing for these creative, technical fields requires a specialized approach. You'll hear from experts who understand not just marketing theory, but what actually works when trying to reach clients, win projects, and build a reputation in these industries. The discussions move beyond abstract ideas to deliver actionable hints and tips you can apply directly to your practice. Tuning into this podcast means getting a candid look at the challenges and opportunities of promoting design and engineering services, all from a host and guests who have been in the trenches. It’s an independent resource dedicated to making marketing feel less like a foreign language and more like a powerful tool for growth.
Author: Language: English Episodes: 100

The Built Environment Marketing Show:  marketing strategies and tactics for architects and engineers
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