Ep 34: Strategy, people and interims with Caroline Copland

Ep 34: Strategy, people and interims with Caroline Copland

Author: Ayo Abbas, Marketing Consultant May 27, 2022 Duration: 28:38

If you’re looking to hire an interim or trying to change your marketing strategy to a new focus, this is the episode for you.  It features Caroline Copland who is an interim marketing director talking about her latest role at Rider Levett Bucknall.  

 In this talk we look at: 

  • Moving from a regional led to sector led strategy
  • How listening holds the key to marketing success
  • How to hire and get the most out of marketing teams including interim

Timestamps

00:04: Introduction

03:43: All about RLB

06:18: Joining a new team during lockdown

09:43: Restructuring from regionally-led to sector-led

11:34: Other marketing challenges

13:50: The marketing team approach

15:28: Levelling up, and UKREiiF

17:39: Taking a direct marketing approach

19:36: Delivering the right narrative and adding value

20:32: Defining marketing success

21:40: Employer of Choice campaign and being yourself

23:44: Advice for taking on an interim role

25:19: For those looking to make their mark in marketing…

28:05: Final thoughts

Marketing In Times of Recovery is a built environment hosted by marketing consultant Ayo Abbas from Abbas Marketing.  The consultancy bridges the gap between business strategy and tactical marketing for engineers and architects. You can find out more about my latest work at https://www.abbas marketing.com   Sign up for my monthly roundup here for the latest built environment marketing news

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Resources

The Abbas Marketing website

Caroline's Consultancy website

Rider Levett Bucknall website

If you like the show, do us a favour and leave us a review. It'll help more people to find us. Head to Apple podcasts to share some kind words. Thanks, Ayo


Hosted by marketing consultant Ayo Abbas, The Built Environment Marketing Show carves out a necessary space for professionals in architecture and engineering. This isn't a general business podcast; it's a focused conversation on the specific strategies and tactics that resonate within the built environment. Ayo brings forward voices and perspectives that often go unheard in mainstream marketing discussions, ensuring the content is both relevant and refreshingly practical. Each episode is built on the premise that effective marketing for these creative, technical fields requires a specialized approach. You'll hear from experts who understand not just marketing theory, but what actually works when trying to reach clients, win projects, and build a reputation in these industries. The discussions move beyond abstract ideas to deliver actionable hints and tips you can apply directly to your practice. Tuning into this podcast means getting a candid look at the challenges and opportunities of promoting design and engineering services, all from a host and guests who have been in the trenches. It’s an independent resource dedicated to making marketing feel less like a foreign language and more like a powerful tool for growth.
Author: Language: English Episodes: 100

The Built Environment Marketing Show:  marketing strategies and tactics for architects and engineers
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