Ep 35: Communicating Engineers, Chris Moore, Price & Myers

Ep 35: Communicating Engineers, Chris Moore, Price & Myers

Author: Ayo Abbas, Marketing Consultant June 17, 2022 Duration: 47:02

Anyone who knows me, knows that I do love engineers and engineering in general, way more than I love architecture truth be none. So, today’s interview is a bit of an engineering marketing fest with Chris Moore who leads the communications team at engineering firm Price and Myers and he is also on the BuildUp! Built environment networking group committee which I also am part of. 

In this episode, we look 

  • The importance of brand, tone of voice and writing
  • How to help a firm with over 40 years of history be cool and brave
  • And the challenge that engineers face when it comes to communications and communicating in general 

Timestamps

00:05: Introduction

01:46: Chris's background

06:50: Starting at Price & Myers

07:25: Lack of face-to-face during lockdown

09:17: The Price & Myers website and how it is portrayed

13:47: Engineers vs architects when it comes to communication

16:26: Price & Myers' approach to marketing

19:09: The PANDA tool

24:59: Becoming more inclusive and diverse

31:04: Encouraging children into engineering

34:43: Remote studio setup

39:22: Advice for those in the business, including business leaders

46:29: Final thoughts

Marketing In Times of Recovery is a built environment hosted by marketing consultant Ayo Abbas from Abbas Marketing.  The consultancy bridges the gap between business strategy and tactical marketing for engineers and architects. You can find out more about my latest work at https://www.abbas marketing.com   Sign up for my monthly roundup here for the latest built environment marketing news

Help support the show

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Your support is much appreciated and helps more people to get to hear our interviews 

Resources

The Abbas Marketing website

Price and Myers Website

PANDA

Build UP

If you like the show, do us a favour and leave us a review. It'll help more people to find us. Head to Apple podcasts to share some kind words. Thanks, Ayo


Hosted by marketing consultant Ayo Abbas, The Built Environment Marketing Show carves out a necessary space for professionals in architecture and engineering. This isn't a general business podcast; it's a focused conversation on the specific strategies and tactics that resonate within the built environment. Ayo brings forward voices and perspectives that often go unheard in mainstream marketing discussions, ensuring the content is both relevant and refreshingly practical. Each episode is built on the premise that effective marketing for these creative, technical fields requires a specialized approach. You'll hear from experts who understand not just marketing theory, but what actually works when trying to reach clients, win projects, and build a reputation in these industries. The discussions move beyond abstract ideas to deliver actionable hints and tips you can apply directly to your practice. Tuning into this podcast means getting a candid look at the challenges and opportunities of promoting design and engineering services, all from a host and guests who have been in the trenches. It’s an independent resource dedicated to making marketing feel less like a foreign language and more like a powerful tool for growth.
Author: Language: English Episodes: 100

The Built Environment Marketing Show:  marketing strategies and tactics for architects and engineers
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